St. Tropez announced as Official Tanning Brand of London Fashion Week

st tropezIconic tanning brand St. Tropez has been announced as the first ever Official Tanning Brand at London Fashion Week.

The St. Tropez Pro team, led by global tanning and skin finishing expert, Nicola Joss, will be delivering their signature golden tan at the SS15 shows of designers including Julien Macdonald, House of Holland, and Preen by Thornton Bregazzi, amongst others.

A trusted backstage favourite for many years of fashion weeks, and with Kate Moss as global brand ambassador, St. Tropez has long been linked to the fashion industry, so the official partnership comes as a logical step for the famed brand.

Last year, St. Tropez previewed its Self Tan Luxe Dry Oil backstage at Mary Katrantzou SS14, and will again share exciting news backstage this September where its future tanning products will be revealed for SS15.

In addition, St. Tropez will be present for the first time at Vodafone London Fashion Weekend with a pop-up space where brand experts will demonstrate the award-winning product range and exclusive offers for guests over the four days.