St. Tropez signs distribution deal with Ellisons and Alan Howard


Leading tanning brand St. Tropez will now be distributed in the UK by Ellisons and Alan Howard. With immediate effect, both professional beauty specialists will take over the brand’s distribution channels, with Alan Howard managing North England and Ellisons heading the rest of the UK. This partnership will evolve the brand’s professional business model from a direct channel business to a full distributor model with a vast salon network.

St. Tropez’s spa director Catherine Ferma comments: “We have chosen to partner with Ellisons and Alan Howard as they are true experts in the beauty industry and understand our vision. Ellisons’ advances in e-commerce and CRM systems will allow our loyal customers to purchase with ease. Alan Howard’s unrivalled presence in the North of England and established relationship is a perfect match for us and we are confident that this will be an exciting chapter for St. Tropez’s continued growth.”

St. Tropez, Ellisons and Alan Howard will contact all of their customers to inform them of this new distribution deal.

For more information please contact St. Tropez on 0207 845 6330, Ellisons on 0845 130 6126 and Alan Howard on 0845 600 4511