Sustainability Leaders

With salon equipment reflecting heavily on a business’ sustainability, we hear from REM Earth, regarding the significance of their eco manufacturing process, the dangers of greenwashing and how furniture sustainability can be seriously overlooked in a salon environment. 

Sustainable furniture manufacturing is a crucial aspect of promoting environmental responsibility and reducing the negative impact of furniture industry on the planet. REM Earth have adopted practices that prioritise the use of eco-friendly materials and minimise waste. As a measure of success, the carbon footprint of the Willow Styling Chair, is just 65 Co2, compared to a far eastern import measuring circa 148 Co2. 

One of the key challenges in sustainable furniture manufacturing is the prevalence of greenwashing, referring to the deceptive marketing tactics used by companies to make their products appear more environmentally friendly than they are. Greenwashing misleads consumers into believing they are making sustainable choices, when, in reality, they aren’t. 

There are now a number of certifications and accreditations to help identify good products from bad in terms of sustainability:

  • Sustainable Materials – Woods and Packaging sourced from Sustainable Managed Forests
  • WRAS – Regulates plumbing componentry and ensures it is approved to combat water contaminants e.g. Legionnaires Disease.
  • POP’s Free – Ensures that materials used in upholstered items are free from persistent organic pollutants.
  • Crib 5 – The British Standard that ensures fabrics are tested to a safe, fire retardant level.
  • WEEE – Ensures that electrical products include safe disposal instructions to avoid harmful contaminants going into the earth.
  • RoHS – Ensures no harmful chemicals are used in manufacturing processes that cause harm.

The importance of not Greenwashing in the Furniture Industry cannot be overstated as it undermines the efforts of genuinely sustainable manufacturers and misleads eco-conscious consumers. Greenwashing erodes trust and hinders progress towards a more sustainable future. 

To combat greenwashing, it is essential for furniture manufacturers to be transparent and provide accurate information about their products and practices. By doing so, consumers can make informed decisions and support companies that are genuinely committed to sustainability. Moving towards a Net Zero 2030 Product Compliance Reports will become necessary to bring new products to an EU market.

Sustainable furniture manufacturing goes beyond just using Eco-Friendly materials, it involves considering the entire product lifecycle; using renewable resources, minimising waste and upcycling and designing products that are durable and reparable. 

By embracing sustainable practices, furniture manufacturers can contribute to the preservation of natural resources and the reduction of greenhouse gas emissions. Sustainable furniture not only benefits the environment but also enhances consumer wellbeing by reducing exposure to harmful chemicals.