The December Issue has landed!
It’s beginning to look a lot like Christmas, everywhere you go… Especially salons! Hopefully your trees are up and your window displays are in full swing, ready for the festive rush.
Capitalising on this busy period as many gear up for Christmas is paramount for a business, no matter how big or small. In this issue, we have a huge Party Edit, which is looking at how you can pull out all the stops to contribute to greater festive footfall this year. Whether it be offering exclusive party packages to groups, using salon software to increase optimum efficiency or keeping your team calm during a time which may be chaotic… We’ve got you covered!
As well as all of these incredibly helpful tips from some of the industry’s experts, we also have two unmissable party-perfect Create This Styles within the edit if your clients are stuck for hair or nail inspo.
Talking of ‘capitalising’, the second focus in our December issue is the all-important topic of Salon Hospitality. In a time where consumers book their salon appointments with a sense of escapism in mind, we assess how and why going the extra mile to make your client’s experience perfect from start to finish is so important. A premium coffee machine, a champagne bar or even a complimentary head massage may just be what it takes for an existing client to recommend you to a new one! Head over to page 67 to read more and to see a prime example of a salon which has nailed this concept as we feature Laundry as our Salon of The Month.
On behalf of myself and the team at Salon, we wish you a very merry Christmas and we’ll see you on the flip side! Don’t forget to have a mulled wine for me….