TONI&GUY Artistic Director, Fabrizio Palmieri along with the TONI&GUY Session Team created the hair looks at London Fashion Week for John Richmond’s SS27 collection on Saturday 19th September 2026

The Hair

Reflecting the collection’s balance of control and rawness, Fabrizio leads the Session Team in creating a clean, sculpted silhouette with a deliberately undone finish. Individual texture and movement are retained, while a striking black feather-like element cuts through the style as a graphic, almost electric interruption. The result is a look that feels controlled, but never completely contained, translating the collection’s tension between structure and spontaneity into hair.

The Collection

For Spring/Summer 2027, John Richmond explores the tension between light and darkness, structure and softness, and control and instinct. Inspired by the energy of White Light, White Heat, the collection plays with sculpted silhouettes, architectural lines, transparency and contrast, drawing on ideas of music, electricity and memory to create a look that feels both precise and instinctive.

Hero Product

LABEL.M Fashion Edition Ultimate Hairspray

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