Tools for Professionals
Karina Perematko’s career in the nail industry spans back 16 years, making her mark as a renowned technician and educator across the globe. In this exclusive interview, Karina discusses how her experience has helped developed Evoke Professional, a range of tools designed specifically for nail professionals.
Please tell us a bit about your experience in the nail industry.
I developed a passion for the nail industry in 2007, and since have grown to become a global artist, with numerous awards and a thriving nail business. Being recognised as an Absolute International Master Educator, means that I develop and teach courses to new talent. I have taught across the globe, as well as online, to over 10,000 students. My journey hasn’t stopped at teaching, drawing from years of experience and selecting the best materials, I have designed my own range of manicure and pedicure tools. I incorporated Evoke Professional in 2022, and since then, the company has been steadily growing.
How did you gain recognition and grow to be a worldwide known artist?
When I began my career, I never thought that I would make it so far and achieve so much. However, step by step, I grew and became a skilled nail technician. I participated in recognised nail competitions and wrote several articles for popular nail magazines in the UK. I gradually grew in popularity and started travelling around the UK and other countries to share my knowledge and skills.
What inspired you to create Evoke Professional?
One morning, I decided to create a range of beautiful and elegant uniforms for the beauty industry. While the uniform design was in progress, I decided to create tools. Why? Because I have my own academy and many students, and I thought, why should I buy tools from another company when I can create my own, with premium quality and unbeatable results? As time went on, my business grew, and my beautiful tools came to life!
What makes Evoke Professional stand out from other brands on the market?
Evoke Professional stands out because as its Founder, I am passionate and have years of expertise within the industry. Drawing on this, I have designed a range of manicure and pedicure tools, incorporating the latest technology and the highest quality materials to create products that are both beautiful and effective. It’s not just about the products themselves – it’s also about the values and philosophy that underpin the Evoke Professional brand. From a commitment to sustainability and ethical sourcing, to a dedication to innovation and excellence, everything that Evoke Professional does is guided by a deep passion for the industry and a desire to make a difference.
So, if you’re looking for a brand that truly stands out from the rest, look no further than Evoke Professional. You’ll find everything you need to elevate your nail game and take your results to the next level.