Top hairdressers flock to ghd’s London studio for VIP aura hairdryer launch

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Industry influencers were invited to ghd’s Soho studio for an exclusive evening showcasing the brand’s innovative new ghd aura hairdryer.

The event saw the VIP guests led through a journey of three zones, working on models to learn about the hairdryer’s key features, which include a brushless motor as well as patented Laminair and Cool-Wall technology. Each was also gifted with their own ghd aura so they could start using its state-of-the-art features in their work straight away.

Stylist and salon owner, Jamie Stevens, comments: “It was an honour to be one of the first to see, feel, use and learn about the incredible new technology in the ghd aura. I now can’t wait to start using it! Blow-drying will never be the same again!”

Exclusive ghd gifting evenings were also held in Birmingham, Dublin, Edinburgh and Manchester while additional pop-up events are planned for later in the spring.

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