Top hairdressers flock to ghd’s London studio for VIP aura hairdryer launch


Industry influencers were invited to ghd’s Soho studio for an exclusive evening showcasing the brand’s innovative new ghd aura hairdryer.

The event saw the VIP guests led through a journey of three zones, working on models to learn about the hairdryer’s key features, which include a brushless motor as well as patented Laminair and Cool-Wall technology. Each was also gifted with their own ghd aura so they could start using its state-of-the-art features in their work straight away.

Stylist and salon owner, Jamie Stevens, comments: “It was an honour to be one of the first to see, feel, use and learn about the incredible new technology in the ghd aura. I now can’t wait to start using it! Blow-drying will never be the same again!”

Exclusive ghd gifting evenings were also held in Birmingham, Dublin, Edinburgh and Manchester while additional pop-up events are planned for later in the spring.

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