Treatwell is changing the face of beauty bookings with new AI Receptionist tool, putting more time back in the hands of salon professionals

Treatwell, Europe’s largest beauty and wellness booking platform with more than 75,000 salons, today announces the launch of its new AI Receptionist tool, purposefully designed to reduce the admin burden on salon professionals and give them more time to focus on their craft and client relationships.

The beauty and salon industry is built on skill, creativity and human connection – all fostered by the professionals who create the magic. Administrative duties can often become a significant drain on professionals’ time of up to 4 hours a day, or can mean client calls or bookings are lost to busy hands that don’t have a spare moment to pick up the phone.

Treatwell’s AI Receptionist takes care of the calls and day to day admin, giving salon professionals more time to focus on their clients and create experiences rooted in connection and care. With the new feature, the platform can now assist by taking on client calls, bookings and cancellations, and managing schedules and profile admin.

The impact goes beyond time saved. With no more missed calls or lost bookings, partners convert more enquiries into appointments and reinvest those hours directly back into their business. This aligns seamlessly with Treatwell’s mission to drive consumer demand to local salons, a marketplace now powering over 2.5 million bookings every month. It also means more time for hands-on training for junior staff members, who typically spend much of their time assisting with salon admin, allowing them to be more present while developing their skills.

The AI Receptionist’s full features and capabilities, starting at £69 per month, includes: 

• Answering phone calls, day or night,with a searchable transcript and detailed record of every conversation
• Managing appointments, including booking, rescheduling and cancelling directly in the salon’s Treatwell calendar
• Answering client questions using the salon’s treatment menu, staff information, opening hours and knowledge base
• Checking live availability,suggesting alternative appointments and confirming bookings by text
• Escalating when a human touch is needed,by transferring the call or taking a message, with instant alerts via WhatsApp and Treatwell Connect
• Profile adminincluding managing staff bios, treatment lists and salon information
• Providing call analytics,including insights into what clients are asking and when
• Soon, the AI Receptionist will also be able to answer clients directly on WhatsApp.

Massimo Chieruzzi, Treatwell’s Chief AI Officer, said:

“Alongside the rest of the world, the beauty industry continues to evolve digitally. What we want to achieve is supporting our partners to join this innovation trajectory and further develop their own independent businesses – but this requires thoughtful, practical digital tools that are easily integrated and truly intuitive. We designed the AI Receptionist with this in mind, ensuring it is seamlessly onboarded across partners’ businesses and adds real-time value, while staying true to what matters most in this industry: the human craft, care and connection that technology can support, but never replace.” 

Amanda Huynh, of Beauty by Amanda Huynh, a Treatwell partner said: 

“The best part of being a salon owner is working with my clients and helping them feel their most beautiful. I love getting creative and fully immersing myself in each treatment. But when I’m focused on a client, it’s not always possible for me or my team to answer every incoming call, which can mean missed enquiries and potential bookings.

The Treatwell AI Receptionist has helped with this. It gives me confidence that calls are still being answered even when my team and I are busy with clients. After spending some time training the tool and uploading the relevant information, it has significantly reduced the pressure of managing calls and admin, while helping us capture enquiries that we may otherwise have missed.”

Treatwell already sits at the heart of how consumers, bookings and salon operations connect across its markets, putting it in a strong position to bring practical AI into the industry in a way that helps its independent partners grow. This investment reflects the company’s broader ambition for AI integration: to make booking and discovery more intuitive, efficient and personal for partners and customers alike.

Find out more – https://www.treatwell.co.uk/partners/solutions/ai-receptionist