Urban Veda’s Story

Skincare steeped in science, rooted in ancient tradition

Urban Veda is a multi-award-winning natural skincare brand bringing the ancient wisdom of Ayurveda to the modern world. A London-based brand business, Urban Veda takes inspiration from its Indian roots, harnessing Ayurvedic powerhouse ingredients like turmeric and neem combined with clinically proven actives and antioxidants to help maintain the skin’s natural state of balance and homeostasis.

Natural, vegan, and cruelty free, Urban Veda plant a tree for every order and are a carbon negative workforce. With a personalised approach to skincare, Urban Veda’s four ranges are formulated to individual skin types, underpinned by the principles of ‘Dosha’s’ – the Ayurvedic term to describe the physical and emotional tendencies within the mind and body.

The collection features the Purifying range (Kapha Dosha), for oil-prone skin, the Radiance range (Vata Dosha) for complexions that are dull or suffering from pigmentation, the Soothing range (Pitta Dosha) for sensitive skin and the Reviving range (Tri-Dosha) for dry & mature complexions.