Wahanda expands with the acquisition of app consultancy company Lemon Labs

Health and beauty marketplace, Wahanda, has acquired app development consultancy, Lemon Labs, as part of its strategic focus on becoming a mobile-first company.

Wahanda, which is Europe’s largest health and beauty marketplace with over 8,000 salons and spas signed up to its online booking platform, completed the acquisition of Lithuanian-based Lemon Labs this week as its continues its expansion plans across the continent.

“We have been working with the Lemon Labs team for the past six months in building our consumer and business apps, and the results speak for themselves,” said Lopo Champalimaud, CEO and founder of Wahanda. “Last week we broke through the 150,000 downloads mark, and that number is growing 20% month on month”.

“The future of Wahanda is in mobile, and we are delighted the Lemon Labs team is now officially an integrated part of our technology team and can continue to lead our product thinking and development, to ensure we deliver the best possible mobile experience for our users.”

Tomas Dirvonskas, co-founder of Lemon Labs, said: “Wahanda’s bookings show that 50 per cent of all hair and beauty appointments are now made via a mobile device, and that a fifth of consumers who make appointments now expect to be seen within three hours of making that booking.

“By becoming part of the in-house team we will be able to shape Wahanda’s product offering to an even greater degree, and help deliver on making Wahanda a truly mobile-first company.”

Wahanda will be unveiling a number of new design and product updates for both the iOS and Android apps in the coming weeks.

The Lemon Labs deal is the second acquisition for Wahanda in recent months; the UK business bought its German equivalent Salonmeister in November after raising $26 million in fresh investment funding last year. It is also the second investment in Lithuania for Wahanda, having purchased salon management system Salonium in 2012. Further expansion plans in Europe are in the pipeline, with a plan to open in six new markets over the next six months.