Wash away copper tones
Taking a look into avoiding copper tones and keeping your blonde salon fresh with Fudge Professional.
Jonathan Andrew, Fudge Professional Global Ambassador, shares his must-recommend aftercare products for blonde customers: “When a client has invested in their blonde hair colour with us, it’s vital that we’re on hand to recommend the best after-care products that will enable them to keep their hair its best blonde ever, in-between salon appointments. Fudge Professional is renowned for its purple pigmented Clean Blonde Damage Rewind Shampoo, but the category has grown and enables us to increase our retail revenue by recommending an at-home programme tailored to their needs.”
Let’s meet the Fudge Professional Clean Blonde range:
Fudge Professional Clean Blonde Damage Pre-Toning Treatment
Clean Blonde Pre-Toning Primer, formulated with CopperCLEANSE Technology, removes the build-up of colour distorting, dulling, and damaging minerals. Working in under 2 minutes, this fast-acting primer transforms your client’s tone, leaving their hair brighter and lighter for their most even blonde yet. Hair is left stronger, smoother, and is perfectly primed to give your client’s hair the best base for your most even tone ever.
Fudge Professional Clean Blonde Damage Rewind Shampoo & Conditioner
Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo and Conditioner instantly erases yellow tones and damage from blonde hair, with Opti-PLEX™ technology for 95% stronger hair*. This dual-force purple shampoo and conditioner contain salon-strength purple micro-pigments that instantly knock out brassy tones, while the unique Opti-PLEX™ technology penetrates deep into the hair’s core to reconstruct bonds after chemical, styling, and environmental damage, as well as weightlessly smoothing the cuticle.
*Tested by breakage
Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo & Conditioner
Everyday Clean Blonde Shampoo and Conditioner is the secret to maintaining salon fresh colour by gradually removing yellow tones. Alongside OPTI-PLEX technology, it also repairs and strengthens hair after chemical or thermal damage.
Fudge Professional Clean Blonde Damage Rewind Treatment
Lessen the look of brassy tones with the Fudge Professional Clean Blonde Damage Rewind Treatment. The intensive treatment works to minimise the appearance of yellow hues, while a boost of Opti-PLEX™ drenches your client’s locks in hydration. Dryness and the effects of chemical damage are reduced, as an enviable gloss is summoned. Finish with FragranceFuse™ technology, imparting a tantalising, long-lasting aroma.
Fudge Professional Violet Tri-Blo Spray
A heat protecting, purple toning blow-dry spray. A multi-action blow-dry prep for blondes. The professional strength violet micro-pigment instantly knocks out brassy, yellow tones in one use for hair that’s blonder than blonde. Powered by Invisi-Shield Technology, this spray protects and defends against heat damage up to 230°C to improve cuticle health, leaving hair feeling stronger and looking smoother. This light, non-sticky formula delivers weightless hold and masses of shine for your client’s hair.
To order Fudge for your salon, visit www.fudgeprofessional.com for your nearest wholesaler