24 Karat Golden Blondes
Helmond, The Netherlands – Bright, golden blondes glisten and glow in the sunlight, reflecting the light like a mirror with the hair’s dazzling shine. Color as golden as shimmering sand, transporting you straight to golden hour on the beach, as the sun begins to set with your toes planted firmly in the sand and the sea breeze hitting your face.
Introducing your golden ticket to bright, beautiful blondes – the NEW Blonde Life Gold Demi Gloss toners by JOICO in shades 9G (Gold Coast) and 10G (Bondi Beach). These golden inter-mixable shades deliver sun-kissed golden blondes, infusing pre-lightened locks with a warm golden reflection, whilst adding shine and condition. Whether you apply them individually or intermixed, the results will be 24-karat gorgeous.
2025 marks 50 years of JOICO, and to commemorate this extraordinary milestone, JOICO have introduced a new campaign slogan for the anniversary year – ‘redefining healthy hair. since forever.’ In 1975, Los Angeles hairdresser Steve Stefano set out with a mission to the rewrite the healthy hair codes forever – leaving behind a legacy of creating beautifully colored, healthy hair every single time.
RAISE THE BAR WITH THESE BENEFITS!
- Ideal when you want balanced, bright & shiny golden blonde tones.
- Effortless color corrections on light blonde hair.
- Reflective & radiant perfectly balanced blonde hues.
- Gold shades add warmth to balance neutral tones.
LET’S LOOK INSIDE…
To give blondes the VIP treatment they deserve and demand, all Blonde Life products are formulated with our signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil.
Bond-Building Arginine: A naturally occurring amino acid, known for its bond-building properties.
