Westrow’s Steve Rowbottom announced as Kasho Scissors ambassador

Steve Rowbottom, creative director and co-founder of the award-winning Westrow group, has been appointed as ambassador of Kasho, the leading Japanese brand of professional scissors and barber’s razors. 

With a 30-year career in hairdressing, 29 of which have been at the helm of Westrow, Rowbottom is renowned for his precision cutting and acute eye for detail, making his appointment as ambassador of the premium scissor brand known for its exceptionally high quality a natural fit.

Rowbottom’s new role will see him showcase the brand’s extensive scissor and razor ranges, as well as collaborate with Kasho on creative photo shoots featuring signature collection looks for both men and women.

The Kasho collection images will also be used as part of a comprehensive training programme delivered by Rowbottom and Westrow’s team of educators to teach classic and creative cutting skills at the Westrow Academy in the heart of Leeds.

Of the new partnership, Rowbottom commented: “Kasho is simply the finest scissor brand on the market. At Westrow we only align ourselves with the best products, whether it’s for our art team, our educators or our salon stylists and these products truly work in harmony with the ethos of our brand. The engineering is second to none; they have such amazing balance, allowing our cutting disciplines to be performed as accurately as possible. This is a partnership and project that I firmly believe in and Kasho will become an integral part of the kit used by all our students in the Westrow Academy.”