Nail your Style

Launched in 2015, CJP Nail Systems is a brand ‘By Techs for Techs’. We hear from the founder, Jemma Porch, discussing everything nail-related and what to expect from the brand in 2024!

Please introduce us to the brand and what it strives to achieve.

CJP officially launched in 2015 after being in the nail industry for years and we created the slogan ‘By Techs for Techs’, since that’s precisely what CJP was. In 2015, independent nail brands were few and far between, and I was constantly hoping for more from products. I used to design colours for my own clientele, which is how I came to work on my own product line. The foundations of the brand were established far in advance of 2015, and the hard work was completed before the product debuted. It was then time to get nail technicians to fall in love with the products, and fall in love they did!

What makes your brand stand out from competitors?

I think it’s our individuality. For daily needs, customers can reach me through our Facebook group, CJP Nails Systems (official Facebook group). We have decided against having brand ambassadors, as we feel every single customer who chooses to use CJP is an advocate for our products. Instead, we offer significant discounts regularly and always have savings on products like “Build Your Own Kit,” where customers choose their own products while enjoying huge discounts. I want people to shout about CJP from the rooftops, not because they are contracted, but because they genuinely believe in the brand.

As sustainability continues to be a huge focus for a range of sectors, what initiatives has CJP Nails put into place in line with this?

We’ve examined our single-use plastics and packaging whilst also reducing our use of bubble wrap by more than half by purchasing an air filling machine and when practical, moving from plastic to paper bubble wrap bags. In order to avoid having to individually wrap each gel polish, we also had cardboard boxes constructed for them to be sent in. We are also working to further reduce this by utilising crumpled brown paper as a filler in the boxes.

What can we expect from the brand in 2024?

Huge things are coming from CJP in 2024, I am really excited to be working with The Salon Magazine! Recently, we launched an easy soak-off builder gel (ESG) and we’re launching a wider range of colours, due to consumer demand. In 2022 we made it our mission to remove HEMA from 95% of our range to ensure we have a vast HEMA-free and vegan selection to offer. We are a close-knit team at HQ, and we all work together, to ensure turnaround times continually improve. To support our clients further, we have a resident nail nurse who comes to our HQ every Monday between 10 a.m. and 2 p.m., where our customers can come in for free support and advice.

What results can be achieved with your products?

Our products are totally inclusive, regardless of whether you are a beginner or a pro, our products are suitable. We are extremely lucky that some of the best technicians in the country choose to use CJP Nail Systems, and in turn, we are always honoured when a new nail technician starts their journey with us. We provide a huge level of support, with educators up and down the country delivering our courses, alongside our Facebook haven, where CJP techs from all over the world support each other.

How can our readers work with you?

Readers can be involved with the brand via our Facebook group, CJP Nails Systems (official Facebook group). This page is a hive of activity and has members posting around the clock for help and advice. Our Instagram and TikTok are both run by working nail technicians who work with CJP and use the platforms to showcase work and provide inspiration. I take great pride in the fact that our support group is a safe haven, and no question is considered silly. We have established a nice community of like-minded professionals throughout the years, and the support group has a zero-tolerance policy for offensive remarks. The group consists of over 26,000 CJP members, and I have to give thanks to the group admin for ensuring the page is supportive, kind, and, most importantly, educational.

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