Trevor Sorbie Partners with yuv®: A Groundbreaking Step Towards Sustainable Hair Colouring
yuv®, the pioneering force in sustainable beauty technology, is thrilled to announce a historic partnership with Trevor Sorbie, one of the UK’s most renowned salon groups. In a bold move to revolutionise the hairdressing industry, Trevor Sorbie has committed to making yuv® their choice in colour technology across all six of their UK locations. This marks a significant shift in the professional beauty landscape, placing sustainability and cutting-edge technology at the heart of their salons.
With Trevor Sorbie adopting yuv®’s advanced lab system, this partnership sets a new benchmark for sustainable, professional hair colouring. The yuv® lab uses refillable cartridges, drastically reducing packaging waste while delivering millions of customisable colour formulations to unlock endless creativity for colourists. By integrating yuv®’s innovative colour system, Trevor Sorbie salons will elevate their client experience, ensuring flawless results while making a positive environmental impact.
“We are beyond excited to partner with Trevor Sorbie and it’s extremely talented creative team,” said Francisco Gimenez, CEO and founder of yuv®. “Trevor Sorbie has always been a leader and innovator in the industry, and their decision to adopt yuv®’s sustainable technology is a testament to their forward-thinking approach.“
This partnership marks a monumental shift in how hair salons approach colour services, with Trevor Sorbie leading the way in innovation and precision. By adopting yuv®’s cutting-edge ingredient technology and advanced precision formulation, Trevor Sorbie will offer their clients unparalleled colour results. This revolutionary system enables exact colour customisation, ensuring each client receives a bespoke, flawless finish every time. Trevor Sorbie’s embrace of yuv®’s innovative technology demonstrates their commitment to staying at the forefront of the industry, providing the highest standard of results while enhancing the overall client experience.
“At Trevor Sorbie, innovation has always been at the core of what we do. Partnering with yuv® allows us to push this value even further by integrating cutting-edge technology into our salons while reducing our environmental impact.” Says Bree Davie, Co-CEO of Trevor Sorbie. “We’re excited to offer our guests a new era of hair colouring that combines precision, creativity, and sustainability—creating an experience that not only delivers outstanding results but also aligns with the future of hairdressing.”
Trevor Sorbie’s six locations will become yuv® partner salons, ensuring that their colour services are not only sustainable but also powered by some of the most innovative technology in the world. Together, yuv® and Trevor Sorbie are set to redefine the future of professional hair colouring, proving that sustainability and innovation can go hand-in-hand.
For more information about yuv® and its cutting-edge smart lab system for professional hair colouring, please visit the company’s website at yuv.co.
