MOOD: Curls Defined by Care, Styles That Start with Healthy Curls
Curls require dedicated care to remain healthy, hydrated, and well-defined, and without the right routine, they are more susceptible to dryness, tangling, and frizz, especially during warmer months or factors relating to environmental stress.
MOOD has developed a range of products, including the recent Dream Curls range, to provide targeted care for curly and frizzy hair. Under the creative leadership of Tracey Ann Smith, the newly appointed Creative Director, the brand has established a specific treatment program that caters to various curl types, with a focus on restoring softness, structure, and strength.
“Curls have unique needs,” says Tracey. “What works for one texture might not suit another, so having a system that strengthens, hydrates, and supports definition without weighing the hair down is essential.”
As more people embrace their natural curls by choosing popular styles such as beach waves, ’90s big bouncy blowouts, or soft Hollywood waves, the need for versatile curl care has never been greater. MOOD’s approach ensures that, regardless of curl type or style preference, hair remains strong, defined, and beautifully manageable.
Here, Tracey outlines three key elements of healthy curl care for these popular curl styles and explains how they can make a significant difference.
- Beach Waves
Best for: Curly Hair Types 2A – 2B – 2C
Focus: Moisture, movement, and subtle definition
Beach waves are a soft, effortless hairstyle that mimics the natural texture of hair after a day at the beach. This style is all about enhancing the hair’s natural wave pattern and texture for a relaxed appearance, while maintaining softness and movement. Often, looser curls can stretch or flatten easily, so lightweight moisture and definition are key.
Start with Dream Curls Shampoo, a sulphate-free formula that gently cleanses without stripping the hair. Follow this with the Dream Curls Mask to lock in moisture and restore elasticity.
“Loose and relaxed curls look best when they’re not overloaded with product,” Tracey explains. “We created a formula that provides hydration and bounce while keeping the curls light and touchable.”
To define and finish the look, apply Hairstyling Bodyguard Curl Designer, a cream-gel that offers soft hold and shape without crunchiness. A few drops of Bodyguard Protect & Glow Serum can add shine and help reduce frizz.
- 90s Big Bouncy Blowout
Best for: Curly Hair Types 3A – 3B – 3C
Focus: Structure, hold, and lasting definition
This high-volume hairstyle is inspired by the glamorous looks of the ’90s, focusing on lifted roots, rounded curls, and long-lasting shape. It is best suited for curls that naturally hold structure but still require the right styling support to maintain volume and definition throughout the day.
Without the correct products, these curls can quickly fall flat or become uneven. Tracey recommends starting with the Dream Curls Shampoo and Mask to create a deeply hydrated, frizz-resistant base. Next, apply Hairstyling Bodyguard Sparkling Care Foam, a lightweight mousse that provides flexible hold and volume, which is perfect for keeping curls defined at the roots without stiffness.
To lock in the shape, finish with Defend & Design Lotion before blow-drying with a diffuser or letting your hair air-dry. As Tracey explains, “The lotion is ideal for clients who want their curls to stay in place while still feeling soft. It enhances definition and provides hold, which is especially important for more structured curl shapes.”
- Hollywood Waves – Soft Curls
Best for: Curl types 2B or 3A
Focus: Hydration, shape recovery, and manageability
Soft Hollywood waves are all about classic glamour from the golden age of cinema, featuring smooth, sculpted curls often with a smooth and glossy sheen. For achieving Hollywood waves and soft curls, hair with a loose curl pattern or natural waves works best. These curl types provide a solid foundation for shaping the waves and creating a soft, voluminous look.
Instead of starting from scratch, the focus here is on reviving and reshaping curls through targeted hydration and flexible hold. Begin with Dream Curls Revitalising Spray, a lightweight mist designed to reactivate the curl pattern, reduce frizz, and restore moisture throughout the day. Follow up with a small amount of Bodyguard Curl Designer applied to the mid-lengths and ends to redefine individual curls without adding heaviness or stiffness.
Tracey explains, “This spray helps extend the life of a style while keeping hair moisturised and defined.”
The full MOOD range is also cruelty-free, gender-neutral, packaged in 100% recyclable materials, and produced using 100% renewable energy, aligning high-performance care with a strong commitment to environmental sustainability.
