Authentic Beauty Concept Introduces New Pliable Styling Paste
Premium vegan haircare brand, Authentic Beauty Concept, is launching a new backstage essential, just in time for London Fashion Week.
Available from September 2024, Authentic Beauty Concept’s latest innovation in hairstyling is the new Pliable Styling Paste. Designed for session stylists and salon stylists alike to create reworkable looks, the new must-have styling paste delivers defined-yet-light control. Ideal for short and mid-length styles, for men and women, the new Pliable Styling Paste is non-greasy and allows you to rework looks, whether smooth or more textured with an authentic finish.
Retailing at £28.60 / €31.65, the new Pliable Styling Paste will launch at London Fashion Week, where Authentic Beauty Concept is the official haircare partner, styling multiple shows.
Let’s take a deeper dive into Authentic Beauty Concept’s latest must-have Pliable Styling Paste:
Key Highlights:
- Developed with Global Creative Advocate Hester Wernert-Rijn.
- Proven performance at London and Paris fashion weeks.
- Perfect for natural, reworkable styles.
- Ideal for various occasions, from day to evening.
- Suitable for short to medium hair and also longer hair for more structured looks.
- Non-greasy, non-sticky formula for easy application and reshaping.
- Flexible, medium hold with a semi-matte finish.
- Free from silicones, parabens, mineral oils, and phthalates.
- Vegan Society™ approved and PETA certified cruelty-free.
Key Features of the Pliable Styling Paste:
- Semi-matte finish
- Medium, workable hold
- Thicker hair feel
- Remouldable
Developed in collaboration with Authentic Beauty Concept’s Global Creative Advocate Hester Wernert-Rijn, the new Pliable Styling Paste has already proven its performance backstage during the high-energy rush of London and Paris fashion weeks.
Everyday Playful Styles that Stay
In response to the evolving preferences for lighter, natural-feeling products, the Pliable Styling Paste was created to meet the demand for a textured, authentic finish. This product is perfect for those who value a natural appearance and a product that seamlessly integrates into their daily routine.
Versatile Styling for Every Occasion
Whether for an office day, a casual brunch, or a special evening out, the Pliable Styling Paste adapts to your styling needs. It is ideal for short to medium hair but is equally effective for creating defined, structured looks on longer hair. The non-greasy, non-sticky formula ensures easy application and reshaping, offering a flexible, medium hold that enhances the natural beauty of your hair without leaving residues.
Embrace Authentic Beauty
Every strand of hair tells a story of individuality. The Pliable Styling Paste helps express true self with a style that is both natural and chic. Tested by professionals under the intense conditions of the fashion world’s brightest spotlights, this product is a reliable tool for achieving an effortlessly authentic look.
Thoughtfully Formulated
The Pliable Styling Paste was developed in collaboration with Hester Wernert-Rijn, ensuring a formula that meets the highest standards of hair professionals. Featuring COSMOS-certified Zea Mays (Corn) Starch, it offers a creamy consistency that is easy to work with, providing a flexible, medium hold and a semi-matte finish. The paste is free from silicones, parabens, mineral oils, and phthalates. It is approved by the Vegan Society™ and certified cruelty-free by PETA, aligning with the ethical expectations of today’s conscious consumers.
Sustainable and Stylish
The new Pliable Styling Paste is packaged in a sleek, fully recyclable jar made of 80% PCR plastic. Its powdery signature fragrance adds a sensory pleasure to the styling routine, making each application a delightful experience.
For more information about Authentic Beauty Concept’s Pliable Styling Paste click here (XXXX) and purchase via Authentic Beauty Concept salons or purchase here (XXXX).
AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values. To learn more about all brand’s commitment to sustainability, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.co.uk. You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram, Facebook and YouTube.
