Avril Kealy, Phorest Digital Content Strategist, shares her thoughts on Pride Month…

“To make beauty and hair businesses more inclusive to the LGBTQ+ community, there are several important steps salons can take. Firstly, educating your team about LGBTQ+ issues and using inclusive language is key. Providing training on topics such as gender-inclusive language and understanding LGBTQ+ employees can promote a more welcoming environment. Implementing inclusive policies, such as genderless restrooms and service-based pricing, sends a strong message of support and helps create a safe space for LGBTQ+ clients.

Creating a welcoming atmosphere is equally important. Offering a gender-neutral space and focusing on factors like hair length and time rather than gender, ensures everyone feels comfortable. Replacing traditional mirrors with artwork, for example, can reduce anxiety for clients, particularly those with body dysphoria or gender dysphoria.

At Phorest, inclusivity extends beyond Pride Month; the team and offices are committed to being LGBTQ+ supportive all year round. This ongoing dedication reflects the diversity of the hair and beauty community, making sure that everyone feels accepted, valued, and supported. By fostering an inclusive environment and supporting relevant charities, businesses can make a meaningful impact on the LGBTQ+ community. Embracing inclusivity is not just about celebrating Pride month, but about committing to ongoing education, creating safer spaces, and showing true support all year round.”

To request Phorest for your salon, visit www.phorest.com