Bursting with colour

In an exclusive interview with the vibrant hair colour experts at Directions Hair, we explore the brand and hear more about their latest inspiring masterclass to get your clients hair bright and, ready for the summer season!

Please introduce us to Directions, for our readers who are new here.

Here at Directions, there’s now been over 40 years of our semi-permanent hair colour being used worldwide. So, it’s safe to say our vegan formula is trusted on the vibrant scene! Our colours are great for those with allergy concerns or a sensitive scalp, as all 46 of Directions’ shades are completely free from PPD, peroxide or ammonia. This makes our brand a top choice for the colour-conscious.


You launched your latest masterclass last week – Punk Pride, can you tell us about this?

Punk Pride is here to inspire vivid stylists for summer 2023. Directions Educator, Nickiey Waller, hosts at her Barber Shop, with model Colin who showcases a spectrum of shades on his striking Mohawk. Nickiey shows a step-by-step breakdown of how to get the best results when using the Directions range, including creative top tips. There’s a colour to inspire everyone in this one, so don’t miss all the handy advice.


The latest masterclass involved a range of bright colours, why is it important for salons to offer various colour options?

Due to the semi-permanent nature of our colours, the results rely on being applied to the correct base. Each client will require different shades depending on the level or condition of their hair; therefore we encourage our full 46 intense shade range. In the masterclass Colin had some yellow hues left in his hair after bleaching, so our pastel shades may not be suitable, but these are perfect for those who do not want to commit to a colour for too long that have a white blonde base.


How often do you share masterclasses and what do you aim to achieve through them?

Punk Pride is the second instalment in our masterclass series, which are proving popular amongst our colourists so we’re already thinking about our third one! We also regularly share tutorials, quick step-by-steps and “how to guides” across our channels, so there’s always something to educate or spark some imagination using our conditioner-based colours.


How can our readers access your masterclasses?

Head to our website so you don’t miss our Punk Pride take-over! There you can watch, shop and read all the latest on our new alternative masterclass. You can also subscribe, follow and sign-up on our social channels and newsletter.

We’re always on the lookout for passionate hair colourists, so, if like Nickiey, you’d love to demonstrate a favourite technique or trend in a masterclass of your own, make sure you share your work with us! Simply email retail@lariche.co.uk, tag us @directions_hair_colour in your social posts or #directionshair in your captions!