Bursting with colour

La Riche Ltd have been established since 1981 – the year they launched the first ever Directions Semi Permanent Conditioning Hair Colour in a tub from the UK!

At the height of the fashion explosion, these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.

Directions Semi Permanent Conditioning Hair Colour is not only the best fashion shade of choice, it’s also the safer way to colour with no ammonia, peroxide or PPD.

La Riche pride themselves on a strict in-house ‘no animal testing’ policy and Directions is suitable for Vegans. The packaging used at La Riche is all recyclable.

Directions is available in 36 vibrant shades which are all mixable to create your own unique colour, so Directions colours are endless.

To sit alongside Directions, La Riche also have a whole range of complementing products including shampoos, conditioner, colour kits, and hair lightening kits, and even a very successful Tattoo Balm and Moisturiser.  They also offer various point of sale items such as Directions swatch chart, display stands, tint brushes, aprons, and towels.

Follow La Riche on social media for tons of images, tips, advice, and to get involved in comments and to submit entries of your own. Find them at facebook.com/directionshair/, instagram.com/directions_hair_colour/, and twitter.com/Directionshair.

To place your order today go to lariche.co.uk