Championing Sustainability
With a commitment to a cleaner, toxin-free beauty, we hear from Greg Starkman, Co-Founder and CEO of Innersense Organic Beauty as he discusses how Innersense are redefining eco-friendly practices in the beauty industry.
One of the biggest challenges the beauty industry faces today is the overwhelming issue of packaging waste. With an estimated 120 billion pieces of packaging produced each year1, and a staggering 95% of it ending up as waste, the environmental impact is undeniable. In an industry often driven by excess, Innersense Organic Beauty stands as a beacon of intentionality, founded with a clear purpose: to combat this pressing issue head-on.
From its inception, Innersense has been committed to creating a sustainable, eco-conscious brand that not only delivers high-performance hair care but also prioritises the well-being of our planet and society. We are rewriting the narrative by adopting a holistic approach to sustainability, addressing the waste crisis, and minimizing our environmental footprint.
Our Environmental & Social Impact
Partnering and giving back to organizations that are taking action to create a better world is an essential part of our business. We have been a Certified B Corp since 2021, which means we meet the highest verified standards of social and environmental responsibility. In 2023 alone, with the support of our community, over $400,000 was donated to charitable organizations and nonprofits worldwide.
Our Sustainability
Our packaging is intentionally designed with Mother Earth, and a more sustainable future, in mind. We are dedicated to reducing the amount of plastic and packaging waste that is used in the beauty industry by opting for 100% post-consumer recycled materials (with a minimum of 50%) to limit the creation of new virgin plastic and utilizing PCR HDPE, a recyclable plastic, because it’s one of the most readily available recycled plastics with one of the highest values for collection. We also make sure our consumers have the information they need to properly reuse and recycle our packaging to create a more circular structure through our partnership with How2Recycle®.
Our Transparency
Our unwavering commitment to clean, pure and beautiful care is reflected in every aspect of every product, each formulated with the highest intention and purity. We ensure that every ingredient we use has a purpose and considers the health of you, your hair and the planet. That means we avoid 3,000+ harmful and toxic ingredients and only use those that are nourishing, essential and beneficial. We are also Leaping Bunny certified and 100% cruelty free.
There is no step too small in the journey to living more sustainably.
We each have the power to make more mindful choices, from refilling large format size bottles, washing towels on shorter settings, offering reusable cups to salon guests and recycling packaging within the salon. It’s also important to align with brands that share like-minded values and goals. Together, we can make meaningful change for both people and the planet.
