Clean, Kind Haircare
We’ve watched O&M go from strength to strength over the last year, so we caught up with the brand to find out what’s new for 2025 and how salons can get in on the action.
O&M has had quite the year! What have been your highlights?
We’ve welcomed so many new salons and faces to the O&M family, including launching into House of Sassoon as their sustainable brand partner. Ambassador Lee Quinn has delivered education alongside the likes of Jaye Edwards, Kirsty Anne, and Katy Grimshaw. The range has grown with some truly game-changing colour and styling products, and we were named Best New Hair Brand in the woman&home beauty awards.
Tell us about the colour.
O&M was founded in Australia in 2007, the first professional haircare brand to champion safe hair colouring technology. The science behind CØR.color is an industry game changer—CØR’s Molecular Blend Technology pre-links pigments, so no unlinked pigments remain, which could cause scalp irritation, and all pigments are fully developed and oxidised during the colour process. The result is greater grey coverage (up to a level 9) without the need for ammonia! We’ve recently added 6 new ash brunette shades, and coming soon is the Matte series—5 new shades designed to meet the growing demand for cool, natural-looking colours while maintaining the depth that clients love. We have a partnership with Green Salon Collective rewarding salons for recycling our 100% recycled aluminum tubes with a monthly GSC credit of £25 for every 50 tubes.
O&M’s CLEAN.tone tinted conditioning treatments allow amplification of natural or coloured hair with vibrant, salon-fresh tones while delivering deep nourishment. From cooling down brassy blonde tones to enriching the depth of brunette hues or adding warmth to red locks, they’re perfect for use on coloured and non-coloured hair, to enhance shine, smooth strands, and maintain radiant colour between major appointments. Colourists will love the new Light Platinum conditioning treatment to fine-tune cool tones, add a sophisticated platinum tint to non-coloured hair, and maintain a bright, fresh look—all while deeply conditioning.
And what about the products?
Our clean code extends to our haircare and styling products. We exclude Phthalates, sulphates, parabens, ammonia, propylene glycol, M.I.T., and triclosan. Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare. New products for spring include PS Spray and Balm—your heroes for heat protection and smooth, silky blow-dries.
How can our readers work with you?
Contact us through Instagram, @sbshairltd, or our website to find out about our extra perks, including a reward scheme for you and your team with exclusive savings from major brands such as Apple and Deliveroo.
Take advantage of our 3-for-2 promotion on O&M products until the end of February!
