For A Greener Tomorrow
After Neäl & Wølf introduced their brand of premium and professional haircare to the market 15 years ago, they recognized a lot has changed within the industry and so in the past few years have been working hard behind the scenes to make their products and packaging more sustainable.
- Approved Under The Leaping Bunny Programme
Not all Cruelty Free Accreditations are equal and that’s why we’re proudly and officially approved under the Leaping Bunny Programme by Cruelty Free International, the leading and gold standard organisation working to end animal testing. Cruelty Free International requires brands to investigate their entire supply chain for any cases of animal testing. Approval must be given to all of a brands finished products and we must recommit to the pledge annually, providing third-party audits. Our Professional Colour range is one of only two brands to be recognised and approved under The Leaping Bunny Programme, a noteworthy accomplishment within the industry.
We have been a Cruelty Free brand from the beginning, our products are all tested in salons, not on animals. Behind the Leaping Bunny Approval is years of dedication to the cause. Over these years we have meticulously checked all 450+ of our ingredients across all product lines. The verdict? Each manufacturer, supplier, ingredient and raw material extends over and above the laws governing animal testing, setting this accreditation apart from the rest.
- Ingredients
Clients care more than ever about the ingredients and sustainability of products, it’s why we opted for our range to be free from Sulphates and Parabens. Removing these from your clients’ hair care routine ensures less chance of irritation, optimum colour retention, enhanced hydration levels and reduced frizz.
With a focus on sustainable ingredients and animal welfare, currently over 80% of our range is Vegan Friendly, including our entire Professional Colour portfolio. All new products that we launch will be 100% Vegan Friendly and all existing formulas are undergoing reformulations to ensure they align with our core values.
- Packaging
Relying on packaging being recyclable simply isn’t enough, this something we recognised over a year ago and have decided to act upon. We are aiming for all new products launched to be made from a minimum of 35% recycled PCR plastic, helping to reduce the demand for new plastic production and subsequently, help to reduce the amount of plastic that ends up in landfill. New launches aside, our existing range is undergoing the same transition process, with new and improved designs as an added bonus.
