Fresh effortless hair takes to the catwalk at Victoria Beckham

Wella Professionals and ghd partner with Victoria Beckham at her SS25 show at Paris Fashion Week

Wella Company brands Wella Professionals and ghd once again have partnered with Victoria Beckham for her SS25 show at Paris Fashion Week to create a sleek and polished hair look. The haircare duo, Wella Professionals and ghd, worked with lead hairstylist Anthony Turner to unveil a fresh and effortless hair look.

High shine was the word of the season backstage at Victoria Beckham, with an emphasis on strong and healthy hair. This season Beckham and Turner together created hair that was beautiful texture, opting for a low ponytail.

Victoria Beckham’s SS25 show showcased refined, elegant hair, thanks to the groundbreaking ghd chronos styler and the revolutionary Wella Professionals ULTIMATE REPAIR range. Wella’s new ULTIMATE REPAIR range delivers fast***, inside-out repair that strengthens, smoothens, and restores shine to damaged hair. This innovative formula rebuilds bonds from within, replenishes the hair’s exterior, and provides up to 99% less breakage and 12x smoother results, making it the ultimate haircare partner for the runway. The models’ flawless looks began the night before with the newly launched Ultimate Night Repair Serum, which repaired and protected their hair overnight, ensuring the models were runway ready.

While the new ghd chronos styler, the latest beauty-tech innovation by ghd, the UK’s number 1 straightener brand†. ghd chronos delivers 3x faster* styling for HD results that last 24 hours, saving precious time backstage while creating flawless, glossy hair on all hair types, the Wella Professionals ULTIMATE REPAIR collection showcases a lightning-fast treatment with patented technology that repairs hair damage in seconds, for stronger, smoother and shinier hair. The look was finished off with the ghd curve tong range.

The holy grail of hair styling, the new ghd chronos uses an intelligent algorithm to identify how the tool is being used, to optimize heat and power delivery for ultimate performance, delivering up to 3x faster* styling and up to 85% more shine†, no extreme heat damage† †, 2x less frizz††† and up to 3x more breakage protection**. This technology identifies the users’ styling motions and reacts by delivering the right amount of power into the plates to maintain the optimum temperature of 185°C to a new ‘higher level’ of precision. Better heat consistency delivers superior results, whether straightening or curling, styling fast or slow, or taking small or large sections, with ghd chronos you can create high-definition styles in just one stroke.

Victoria Beckham said: “This season was all about a fresh and elevated look. We went for a low ponytail that has a high gloss look, achieved using the Wella Professionals Ultimate Repair rang and the new ghd Chronos Styler. I love the effortlessly styled look that we created for Spring Summer – Wella Professionals and ghd are always my go to for styling”. Lead hairstylist Anthony Turner said,
“It was great working with Victoria to create this season’s look, which is fresh, cool and elevated. We tried several options but decided on a low ponytail to create an effortlessly styled look. I love using both ghd and Wella Professionals backstage, to nourish and repair damaged hair, and style efficiently”.

Follow Anthony’s step by step to creating the hair seen at Victoria Beckham SS25:

STEP 1

Apply Ultimate Repair Miracle Rescue Over Wet Hair

STEP 2

Followed by the Ultimate Repair Protective Leave in and Sugar Lift Spray

STEP 3

Next the hair was dried with the ghd helios and prepped with the ghd chronos

STEP 4

Final step was the ghd curling tongs, setting with Wella Professionals mystify me light

*Vs. ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test
**Consumer testing, Jan’21. 86% of 142 consumers agreed their hair lasted 24 hours after styling.
***Vs. competitor styler working at 235°C.
†Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand
ownership study conducted Jan – Feb 2024 across straightener brands
†Technical test in a lab on brunette hair, measured vs. naturally dried hair.
††Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least
100 cycles on brown Caucasian hair (a “Strength Reduction”).
†††Technical test in a lab on frizzy hair, vs. naturally dried hair