Hair Lead Adam Garland supports Feben LFW SS25 with Authentic Beauty Concept
Feben drew inspiration from the iconic Spanish dancer Antonita La Singla’s for her SS25 collection. Known as ‘La Singla’ she was deaf, found power and strength through dance and was known as one of the best flamenco dancers in the world.
Hair lead, Adam Garland, brought his vision to the show using premium vegan haircare brand, Authentic Beauty Concept. Adam Garland, Global Creative Advocate for Authentic Beauty Concept explains: “The hair was simple on the surface and tapped into the character of La Singla – it had to make everyone feel strong, it had to make everyone feel powerful”.
Away from maximalist hair moments, it was all about natural textures with soft waves and middle partings.
Get the look with Authentic Beauty Concept:
- We used the Flawless Primer to prepare the foundation and ensure a smooth glossy and healthy finish, followed by Amplify Mousse.
- Apply Working Hairspray to manipulate and mould the hair which also has great heat protection and allows me to make adjustments later and add a little bit of Pliable Paste through the ends.
- This look majored on the blowdry so we made sure the hair ends were sealed first using the Replenish Spray and Replenish Balm.
- Everything was then brushed out, behind the ear with a floating feeling.
Key products used included:
Authentic Beauty Concept Flawless Primer £30.80 https://www.samanthacusicklondon.com/all-products/p/flawless-primer
Authentic Beauty Concept Amplify Mousse £28.60 https://www.samanthacusicklondon.com/all-products/p/amplify-mousse
Authentic Beauty Concept Working Hairspray £28.60 https://www.samanthacusicklondon.com/all-products/p/working-hairspray
Authentic Beauty Concept Pliable Paste £28.60 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/pliable-styling-paste.html/%7B%7Burl_key%7D%7D/%7B%7Bsku%7D%7D.html
Authentic Beauty Concept Replenish Spray £28.00
https://www.authenticbeautyconcept.co.uk/products/replenish/replenish-spray-conditioner.html
Authentic Beauty Concept Replenish Balm £28.00
https://www.authenticbeautyconcept.co.uk/products/replenish/replenish-balm.html
