Hair Lead Anna Cofone partners with Roksanda For LFW SS25 using Authentic Beauty Concept

Roksanda’s SS25 collection is inspired by the Hungarian artist Agnes Denis, and her provocative work “Wheatfield – A Confrontation” in Manhattan – which created a daring symbol in the city.  Roksanda was drawn in by this and the intrinsic meaning that wheat had in her own childhood.

Hair lead, Anna Cofone, brought her stylistic mastery to the show using premium vegan haircare brand Authentic Beauty Concept to support Roksanda’s overall vision. Anna Cofone, Global Creative Advocate for Authentic Beauty Concept explains the hair: “The hair look for SS25 is a direct inspiration of this daring clash and mirrors this message with glossed hair crossing over in opposing directions and silhouettes – evoking the clean lines and varying textures present throughout the collection.”

Get the look with Authentic Beauty Concept:

1. Establish a side parting. Prepare the foundation of the hair if type 2 or 3 with Hydrate Spray, Conditioner and Flawless Primer to ensure a smooth glossy and healthy finish with structure and hold. Blow Dry the products into the hair directionally away from the face.
2. Section the back of the hair, from the top of the ear to the crown. Using Amplify

Conditioner paired with Working Hairspray, create a structured glossed low

ponytail with the back section.

1. Using the shallow side of the parting, apply Amplify Conditioner and Working

Hairspray to sweep this over the ponytail and create a twist, creating a square

silhouette. Secure with pins.

1. Using the deep side of the parting and Authentic Beauty Concept hero products, sleek the deeper side of the ponytail to follow the curvature of the head and wrap over the ponytail and the twist. Set with Strong Hold Hairspray and a dryer with a diffuser.
2. Polish the hair and create extra shine through the mid lengths and ends by

using Glow Spray Serum.

Hero products used:

For prep:

Authentic Beauty Concept Hydrate Spray Conditioner £33.40 https://www.authenticbeautyconcept.co.uk/products/hydrate/hydrate-spray-conditioner.html

Authentic Beauty Concept Flawless Primer £30.80 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/flawless-primer.html

Authentic Beauty Concept Working Hairspray £28.60 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/working-hairspray.html

Authentic Beauty Concept Amplify Conditioner £32.40 Authentic Beauty Concept Working Hairspray

Authentic Beauty Concept Glow Spray Serum £41.50 https://www.authenticbeautyconcept.co.uk/products/glow/glow-spray-serum.html

Authentic Beauty Concept Glow Spray Serum