Hair Lead Anna Cofone supports Chet Lo’s celebration of his mother at LFW SS25 with Authentic Beauty Concept

Chet Lo’s collections have always been deeply personal but none more so than SS25 which celebrates the bond between him and his mother Mai-Wah Cheung, who has had an illustrious career spanning computer sciences, digital media, art and education. 

This season’s collection is inspired by Chet’s mother, and the thread that intrinsically connects us as human beings.

Hair lead, Anna Cofone, brought her stylistic mastery to the show using premium vegan haircare brand Authentic Beauty Concept to support the overall look.  Anna Cofone, Global Creative Advocate for Authentic Beauty Concept explains the hair: “The hair, which is inspired directly by the clothing, seeks to create a thread across the distinct patterns mimicked in the hair, but also as an evolution from the first collection that I worked with Chet back in September 2022, which also consisted of printed veils.  The patterned veils sit on beautifully groomed hair that is hydrated and healthy.”

Get the look with Authentic Beauty Concept:

1. Hair is blow dried using a large round brush and styled into a middle parting, using Amplify Mousse for its inherent heat protection.
2. Mid lengths and ends spray with Glow Spray Serum and texture’s enhanced using a combination of techniques to create non uniform movement including waving irons, knots and heat.
3. Veils are then glued at the parting and finished with Glow Spray Serum and Working Hairspray.

Products used:

For prep:

Authentic Beauty Concept Enhancing Water £48.00 https://www.authenticbeautyconcept.co.uk/products/beyond-hair/enhancing-water.html

Authentic Beauty Concept Flawless Primer £30.80 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/flawless-primer.html

Authentic Beauty Concept Amplify Mousse £30.80 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/amplify-mousse.html

Authentic Beauty Concept Glow Spray Serum £41.50 https://www.authenticbeautyconcept.co.uk/products/glow/glow-spray-serum.html

For Finish:

Authentic Beauty Concept Working Hairspray £28.60 https://www.authenticbeautyconcept.co.uk/products/embrace-styling/working-hairspray.html

Authentic Beauty Concept Hand & Hair Light Cream £20.00 https://www.authenticbeautyconcept.co.uk/products/beyond-hair/hand-hair-light-cream.html