Healthy Hair Starts Here
Bruno Marc Giamattei, the creative force behind JOICO EMEA and the Marc Antoni Group – a wealth of knowledge, a figurehead within the industry, and an incredible hairdresser. With his decades of salon experience, Bruno explains why scalp care is the foundation of every great hair transformation.
Once upon a time, a salon visit was all about colour, cut, and shine. Today, more professionals are looking beyond the strands themselves – to the scalp beneath. Across the UK, stylists and trichologists are reporting a surge in clients seeking help for everything from dryness and flaking to hair loss and sensitivity. The message is clear: scalp health is no longer a niche topic; it’s at the heart of great hair.
- Start with the scalp
Healthy hair starts with a balanced scalp. If the scalp is congested or irritated, the hair won’t get its chance to shine! Begin every consultation by examining the scalp and asking questions about lifestyle, diet, and stress. - Educate every client
Clients often don’t realise that the scalp needs the same level of attention as your skin. Explain that gentle exfoliation, detoxing, and hydration can dramatically improve shine, strength and the condition of your hair. - Invest in professional cleansing
Salon-grade scalp treatments help remove build-up and restore balance. A tailored cleansing system supports long-term health, preparing the hair for colour or styling and ensuring lasting results. - Encourage at-home consistency
Simple, regular routines deliver the best results. From how often you wash your hair to the products you’re using – you might not think it, but this will make a massive difference in your hair’s health and its appearance! I’d recommend using products that are specifically formulated for your hair type to give your hair some extra TLC!
- Balance from the inside out
Remind clients that diet, hydration, and stress play huge roles in your hair. Encouraging that your clients follow a healthy, balanced lifestyle with more wate and nutrient-rich foods, alongside a good hair routine will support everything you do in the salon.
Bruno’s five essentials prove that when you treat the scalp as the root of beauty, every strand tells the story.
@brunomarc10
