Hot Tools® Makes Waves With New Style Ambassador, Nicole Scherzinger

Hot Tools®, the Helen of Troy Limited (NASDAQ: HELE) brand and go-to brand of professional stylists for over 30 years, is thrilled to announce a yearlong partnership with GRAMMY® nominated artist and television personality Nicole Scherzinger. As a longtime fan of Hot Tools, Nicole will be kicking off the summer with the brand in style to inspire people with her signature, effortless waves and favorite hair-flip worthy looks.

“I am so excited to be teaming up with Hot Tools. Everyone around me knows how much I
love the brand, so this partnership is a perfect fit,” said Nicole. “I love expressing myself through my hair and my style, whether I’m performing on stage or hanging at home, and Hot Tools makes that so easy. I can’t wait to share all the new looks I have planned this year with people everywhere.”

Throughout the year, Nicole will take fans behind-the-scenes as she hits red carpets and performs on stages around the world, and give them an intimate look into her off-duty life via social media content and editorial campaigns. Additionally, Hot Tools and Nicole will curate exclusive Hairspiration Boxes featuring her go-to Hot Tools products, and gift them to several lucky fans. Details on how to receive a limited edition Hairspiration Box will be posted on social media throughout the coming year.

“As an industry and style icon who embraces confidence and authentic self-expression, Nicole is the perfect partner for Hot Tools,” said Vanessa Sobers, VP of Marketing, Beauty at Helen of Troy. “We celebrate the innovation and inspiration of artists across all industries, whether they are behind-thescenes or in front of cameras, and love collaborating with these creatives to help our consumers imagine their style. We look forward to working with Nicole this year as she continues her successful ventures in music, fashion and television.”