Illamasqua creative director Alex Box wins Colour Ambassador of the Year at Dulux Let’s Colour Awards


Make-up innovator Alex Box has been named this year’s Colour Ambassador at a ceremony in East London for the Dulux Let’s Colour Awards. Hosted by fashion commentator Hilary Alexander, the awards acknowledge the “most bold, brilliant and innovative uses of colour across the creative industries and beyond” with categories ranging from Best Use of Colour in Fashion and Beauty to Colour Moment of the Year.

Box, who is a trailblazer in the field of experimental beauty, not only champions bold and brilliant use of colour through her work but also offers inspiration through her own colourful personal style. The celebrated make-up artist beat off stiff competition from the likes of footwear designer Sophia Webster and Bright Bazaar blogger Will Taylor to gain the title, joining the likes of Roksanda Ilincic and The Color Run as one of this year’s winners.

“Winning this award means an awful lot to me,” says Box. “I’m an artist that uses make-up as an expressive tool and colour to convey emotion and connect with people. To be recognised by Dulux, who epitomise expression through colour, is both flattering and rewarding.”

As creative director for cult make-up brand Illamasqua, Alex Box is instrumental in shaping the brand’s product development, imagery and creative vision from conception to execution. Her masterful work with shade, texture, contrast and bold use of colour brings to life the fantasy and creativity inherent in everyone, inspiring them to explore and express their alter ego.

Having studied and exhibited as an installation artist in her earlier career, Box explored her interest in the relationship between the body and the environment. As a make-up artist she went on to explore this relationship between art, science, nature and the magical. Today she creates looks for designers from Gareth Pugh and McQueen to Anne Valerie Hash and Chanel. Leading the field in experimental beauty she regularly collaborates with photographers including Steven Klein, Nick Knight, Karl Lagerfeld, Rankin and Solve for magazines such as i-D, Numero, Vogue, V and 10.