INDOLA Debuts as Official Hair Sponsor for Helen Anthony AW25 Ready-to-Wear at London Fashion Week
INDOLA is proud to announce its debut role as the official hair sponsor for a second show this London Fashion Week, this time for Helen Anthony’s Autumn/Winter 2025-26 Ready-to-Wear showcase.
This season’s highly anticipated collection celebrates duality, inspired by the twin personalities of Gemini. Blending nature’s beauty with the ingenuity of human craftsmanship, the collection reflects Helen Anthony’s core values of craftsmanship, innovation, and diversity, while embracing contrasts and creative freedom.
Lead Hair Stylist Johanna Cree Brown shares, “The inspiration was 70’s, as a designer Helen Anthony loves to reference that era and for this show he told me his theme was Gemini so I suggested creating dual personalities with the hair looks too. Like the Gemini sign, one twin is the impulsive twin that we styled with big, voluminous hair and the other twin is the curious twin with a cool girl mullet and curls. With the huge hair looks, we split into 4 characters – The Debbie after Debbie Harry, The Dolly after Dolly Parton, The Amy after Amy Winehouse and The Pammie after Pamela Anderson. For the cool hair look my inspiration was Nadia Lee Cohen, a British artist, film producer and character that’s super cool. This look is about creating shapes at the front of the hair, almost an anti-look to what the hair wanted to do, so the curls coming forward rather than back.”
This dynamic range of hairstyles was achieved by Johanna and her team using key products from INDOLA’s professional range, which delivered both volume and definition to reflect each character’s distinct personality.
The Hero products
Twin 1 – the big hair look:
- Texture Spray
- Volumising Powder
- Flexible Hairspray
- Glaze It Up
Twin 2 – the mullets and short hair:
- Treat and Tame
- Texture Spray
From voluminous, statement looks to effortlessly cool curls, the hair elevated the collection’s narrative of duality, ensuring a striking presence on the runway.
