Indola’s influencers

Indola recently invited a group of social media influencers to hamburg to experience the power of their #ColorBlaster colour conditioners.

There’s no denying the power of partnering with social media influencers, particularly when it comes to showcasing beautiful hair results that get shares and likes.

For Indola, the launch of their new #ColorBlaster range provided the perfect opportunity to invite a series of influencers to their Hamburg HQ to get hands-on with the exciting new colour products. The range of eight colour-depositing conditioners are all named after Instagram filters, and promise to provide colour results as quickly as it takes to snap a selfie. In short, it’s the perfect partnership for a social media story!

Hairdressers Aliona Love (pictured) and Shefel Denis – who between them boast 83,500 followers on Instagram – were tasked with trialling the new products on four bloggers; Alina Keller, Lucía Avendaño, Ophélie Evita, and Nastja. Together, they created a series of beautiful, temporary tones, which can be seen on Indola’s Instagram and on the influencers’ own channels.

The new #ColorBlaster range provides a temporary wash of colour or tone of existing shades for picture-perfect results; just what every social media star requires.

As part of the new product launch, Indola is inviting hairdressers to share their own #ColorBlaster results, to be in with the chance of winning their own trip to Hamburg and participating in an upcoming Indola StreetStyle collection shoot. To enter, try out the new #colorblaster caring washout toning conditioner, then post your photo on Instagram using the hashtag #getcolorblasted and #SimplySmarter for your chance to win a trip to the Autumn/Winter Indola photo shoot!

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