INTRODUCING NEW INNER POWER
Pure Creatine Monohydrate for Women Who Want
Strength, Energy and Everyday Resilience
Curated Beauty London, the female-founded beauty and wellness brand created by industry experts Sam Grocutt, Natalie Ingham, and Ros Simmons, introduces its newest wellness essential: INNER POWER Pure Creatine Monohydrate.
Long associated with gym-goers, creatine is finally getting the recognition it deserves as a daily wellness supplement for women. Women naturally have slightly lower creatine stores than men, and these levels can decline further through our 30s, 40s and beyond, affecting strength, energy, cognitive clarity and how well we recover. INNER POWER was created to make creatine accessible, elegant and effective for real women and real life.
Why Creatine Matters for Women
Creatine plays a pivotal role in ATP production, which is the energy source every cell relies on.
Adequate creatine supports:
- Strength and muscle performance Cognitive clarity and focus
- Energy levels
- Recovery after movement Long-term resilience as we age
The INNER POWER Difference
Creatine is not just for athletes. It’s an everyday essential for women navigating midlife changes, strength training, busy routines or simply wanting to feel more grounded and capable.
INNER POWER uses 99.9% pure Creatine Monohydrate, finely micronised to a 200-mesh particle size for easier digestion and more effortless mixing without grit, heaviness or bloating. It’s intentionally unflavoured, vegan and simple to use. Just one scoop, once a day, in any smoothie, yoghurt, juice or water.
How INNER POWER Began
The inspiration for INNER POWER came from co-founder Natalie, who has taken creatine as part of her daily wellness routine for years and “swears by the difference it makes” to her energy, power and performance.
Curious about its benefits beyond the gym, Ros, a qualified Nutritional Therapist, began researching creatine’s wider impact, particularly for midlife women. Ros was astonished at how well-researched it is and how significantly women can benefit from daily creatine support, gym goers or not.
Together, the founders agreed it was a must-have in their curated collection: a simple, single-ingredient supplement that strengthens the body and mind from within.
What makes INNER POWER unique:
99.9% pure Creatine Monohydrate Ultra-fine micronised 200-mesh
powder for a smooth, easy mix and easier for digestion and absorption
Unflavoured for total flexibility Gentle on digestion
60 servings (2 month’s supply)
Vegan, gluten-free, dairy-free, soy-free Made in the UK
What our founders are saying:
“I’ve taken creatine for years as part of my own wellness routine. It’s the one thing I never skip because I feel stronger, steadier and more capable day to day. INNER POWER is everything I wanted: pure, gentle and incredibly easy to use.””
Natalie Ingham, the experience maker
“Once I began researching it, I realised creatine is one of the most evidence-backed supplements out there and yet women were being overlooked. The benefits for midlife energy, cognition and resilience are remarkable. INNER POWER brings those benefits into everyday life. It’s also important to note that not all creatines are equal; we have used 200mesh, pure unadulterated creatine which is better for digestion and absorption.”
Ros Simmons, the brand builder

