Jane Iredale reveals winner of National Student Make-up Competition
The winner of the fourth Jane Iredale National Student Make-up Competition was revealed at London’s Dorchester Hotel last week after a live final that culminated the nationwide talent search and also coincided with the brand’s 20th anniversary.
Hosted by Jane Iredale distributor iiaa, whose College Programme supports and educates students, the competition saw six budding make-up artists show off their creative skills having been selected from 150 entries from beauty therapy and make-up students from over 60 colleges across the UK.
The students were tasked with re-creating their own interpretation of their favourite music video at the live final, with judge Jane Iredale joined by renowned make-up artists Sarah Jagger and Karla Powell, Jane Iredale brand manager Danielle Bookatz, and iiaa College Programme manager Jennifer Edwards to score each entry on their execution of the brief, use of advanced techniques and overall look.
The winning entry came from Level 3 Theatrical Make-up student Joanna Davies of University College Birmingham, who was inspired by Freddie Mercury’s red eye shadow and flamboyant costume decorated with eyes and feathers in Queen’s ‘It’s A Hard Life’ video. Joanna won a £1000 make-up kit for herself and a £500 kit for her college, plus invaluable work experience. Each finalist also won a further four-day training make-up course with iiaa.
Davies commented of her win: “I’m in complete shock! I would like to go on and teach the course I’ve been doing but first I’m going to go freelance in creative fashion and avant garde make-up and enjoy the opportunity that winning this competition will bring.”
First runner-up Kayleigh Brown, from Glasgow Clyde College developed an ethereal, green-tinged poison ivy theme, based on Alice Cooper’s Poison video, while second runner-up Jenny Owen, also from the Birmingham college, used Robbie Williams Rock DJ video as her inspiration to craft an outstanding dual faced representation of both ‘muscle exposure’ and glamour.
Beauty journalist and TV make-up expert Sarah Jagger, commented: “It was a hard decision to make because all the finalists created incredible work, however Joanna’s work ticked every box for me, demonstrating talent, creativity, clear interpretation and a very impressive use of jane iredale products. Joanna had clearly designed her work with face and body paints yet managed to adapt the design using the range ingeniously.”
For more information about the iiaa College Programme:
Tel: 020 8450 2020; Iiaa.eu