MOP LAUNCHES IN THE UK: Modern Original Products for Modern Original People

Launched by Rebel Beauty Brands on Sunday, March 20 at the Tea Building Studio at Shoreditch House, mop took centrestage in a creative-fuelled event which welcomed guests from all spectrums of talent including salon and session stylists, singers, editors and more. They enjoyed drinks on arrival and mouth-watering catering from much-loved Pizza East.

The event offered a space where people could come together to learn about the exciting brand as well as listen to others and their experiences. Tracey Cahoon, the creative and session stylist who created the trademark beehive worn by the late Amy Winehouse, now on display in the Design Museum, was interviewed by managing director, Rebel Beauty Brands, Alastair J Gourley. Cahoon offered a unique insight into how this iconic look evolved as well as discussing her body of work which included the famous Time Out Kate Moss cover and the inside feature story of the British Vogue Gold Issue.

Next up, Tom Kimber and mop lead Denise Shedrick talked about the haircare brand, its journey from reformulation to relaunch, including the key pointers in its makeup. Shedrick also took the opportunity to announce its support to the Born This Way Foundation, for which the room showed their full approval.

Lastly, to the bass tones of the late ‘80s number one hit, ‘Theme from S’Xpress’, Maria Kovacs and Natasha Rose presented a FLASHmop! Bringing together three looks from the Mark Fast London Fashion Week Shows, each look was presented with an explanation of which mop hair products was needed to craft the look.

The celebration continued into the early hours, with the DJ spinning all genres, while everyone scrambled for their selfies and to show their support for the event, celebrating diversity and inclusivity!

Formulated with no added parabens or sulphates as well as being gluten and cruelty free, MOP has created high performance, customisable haircare products for ALL. Using the most powerful ingredients, the products are designed to inspire every stylist to unleash their creativity and have the freedom to style hair their way.

Distributed by Rebel Beauty Brands LTD, @rebelbeautybrands rebelbeautybrands.com