My tattoo my story

To celebrate 15 years of supporting breast cancer charities, ghd have collaborated with tattoo artist David Allen to create an original design based on his acclaimed work with mastectomy scars.

“Cancer takes away more than your breasts. It takes your hair, your confidence. But my tattoo is something I decided to have, because wanted to take back control.” Grace

£10 from every sale from the ink on pink collection goes to Breast Cancer Now.

#MyTattooMyStory #ghdpink

This year, ghd celebrates its 15th anniversary supporting breast cancer charities, which to date has helped raise over £10 million globally. With your support this year, ghd’s goal is to a raise a further £1 million with the latest ‘ink on pink’ collection.

To celebrate the momentous year, ghd have partnered with Chicago-based mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations, to transform and build back self-esteem for women affected by breast cancer. 

Now adorning the new ‘ink on pink’ collection, David’s iconic abstract floral artwork evokes a fierce sense of femininity, with his work becoming much more than a tattoo and instead a powerful statement of self-love and returned confidence, symbolising both life and rebirth.

“The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation is akin to one another.” David Allen

Capturing the beauty of the ink work and campaign itself, David Allen’s client Grace Lombardo, who worked with the tattoo artist following her own breast cancer treatment, is the latest face of the ghd pink campaign. For Grace and many of Allen’s clients, her mastectomy tattoo has allowed her to recaptured the femininity that cancer began to steal away.

The award-winning ghd platinum+ and ghd gold® stylers, enveloped in a delicate shade of pink glistening hue and intricate floral design by David Allen.

GHD GOLD® limited edition styler

£139 £10 donated to Breast Cancer Now


£175 £10 donated to Breast Cancer Now