New additions join the Wella Professionals SURREAL COLOR – AI-Inspired Hair Color Trend Collections for A/W 2025

Wella Professionals, the UK’s No.1 Salon Brand*, is redefining hair color trends, unveiling SURREAL COLOR, the Autumn/Winter 2025 collection inspired by AI aesthetics and digital duality. As artificial intelligence continues to influence fashion, beauty, and design, this groundbreaking trend bridges the gap between AI-generated creativity and real-world hair artistry.
This new collection includes some exciting new additions launching in September & October – SURREAL BRUNETTE & SURREAL BRONDE
Inspired by Pantone’s Color of the Year – Mocha Mousse, this trend features two exquisite AI inspired brunette looks, introducing rich, sophisticated browns, blended with cooler metallic undertones. Precision highlights and diffused panels create depth, richness, and high impact.
Hero Product: Koleston Perfect Color Touch, for rich, personalized hues.
New shades: Don’t miss the chance to try the Koleston Perfect limited edition shades: two iridescent cool shades for soothing neutral results, and 3 new Color Touch shades for Darker hues with smoky cendre, the perfect base for any tinted dark palette.
Unlocking the Future of Hair Color
With its AI-inspired shades, expert-driven techniques and innovative consultation tools, SURREAL COLOR is more than a seasonal trend – it’s the next step in the evolution of hair artistry. As digital and physical worlds continue to merge, Wella Professionals is leading the way in transforming futuristic inspiration into salon reality.

For further information visit www.wella.co.uk

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