New ALFAPARF Milano Professional ‘SENSES’ Collection 2022/2023 & Evolution of the color shade family

ALFAPARF Milano Professional, in collaboration with Global Creative Director Rudy Mostarda, introduce the 2022/2023 Collection ‘SENSES’ featuring the new Evolution of the color³ Suedes family of six elegant and refined shades.

The SENSES collection celebrates the return to experiencing all our senses after living through a time of a global absence of human contact. “The collection is inspired by human connection, and by the revival of all of those gestures that make us human and complete,” says Rudi Mostarda. “It represents the new balance, we need to go back touching, feeling, and seeing. We want to translate this all into one word: living.

The name of the new colour family – Suede – reflects the sensory and tactile nature of the colour palette and is bought to life with six looks – Serenity, Emotion, Nature, Substance, Elements and Skin. “The message is that we must totally move forward now, making a difference and bringing positivity, inclusion and optimism through beauty,” believes Mostarda.

The shade family, which is designed to match and enhance any type of skin tone, is:
Suedes – 10.05 Lightest Soft Mahogany Blonde
Suedes – 9.45 Very Light Copper Mahogany Blonde
Suedes – 8.05 Light Soft Mahogany Blonde
Suedes – 7.51 Medium Mahogany Ash Blonde
Suedes – 6.15 Dark Ash Mahogany Blonde
Suedes – 5.75 Light Matte Mahogany Brown

To bring the SENSES Collection and new Evolution of the color³ Suedes palette to life in-salon, Global Creative Director Rudy Mostarda has created four step-by-steps for stylists and colourists to emulate themselves.

“One of this collection’s main features is the double-nature of the campaign,” states Rudy Mostarda. “One part represents the ALFAPARF Milano Professional brand with campaign images, and the other is addressed to hairdressers with the step-by-steps that will help them bring these looks to the streets of their cities.”

Available from December 2022