Next Generation of Lashes
Nouveau Lashes revolutionised the lash game back in 2006 with the invention of the lash lift. In 2022, they reinvented lashes yet again with their breakthrough new LVL CeraLashLift System. In this editorial, we take a look at what makes this the next-generation lash lift system.
A breakthrough in natural lashes
Nouveau Lashes set their in-house product development team the task to develop their iconic LVL system even further. After working with 77 international lash artists and over 225 hours of testing on over 550 eyes, the LVL CeraLashLift System was eventually born.
The first stage was to ensure that the formula continued to maintain lash health. The LVL CeraLashLift range is infused with conditioning actives to support natural lash health at every step of the treatment.
Senior Product Manager Hannah De Mowbray shared, “Lash health is really important to Nouveau Lashes; it’s been at the heart of our principles as a brand since the very beginning.”
The key ingredient throughout the range is CeramideBio. This synthetic ceramide alternative is not only vegan-friendly, but it’s also a more sustainable option. Ceramides are naturally occurring fatty acids that hold the hair cuticle and cortex cells together. Ensuring that lashes are treated with CeramideBio throughout the treatment helps to repair, protect, strengthen, and restore natural lashes.
Meet the new system
Step 1: LVL CeraLashBond: No longer a single-use pearl, the bonding gel now comes in a 10ml tube that offers 20+ treatments. It’s also enriched with baobab seed oil and vitamins A, D, E, and F for moisturising properties.
Step 2: LVL CeraLashLift: This new formula requires a shorter processing time and the addition of conditioning CeramideBio, coconut fruit extract, and vitamin E.
Step 3: LVL CeraLashFix + Tint: One of the biggest breakthroughs is the streamlined process of combining the lash lift fix and tint steps. Not only does this cut down your processing times by 33%, but it also reduces the number of times the client’s lash cuticles are opened and closed during treatment.
Step 4: LVL CeraLashBalance: The pH Reconstructor is a revolutionary new step in your lash lifting treatments, as the product avoids any chance of overprocessing and returns the natural pH levels to the lashes.
Step 5: LVL CeraLashRestore: The final step enriches lashes with CeramideBio, panthenol, and hydrolysed quinoa extract. It also includes a film former to help coat and protect the curl.
There’s also the new Nouveau Lashes LVL Artist Palette, with five sections to hold and mix each step of the treatment.
The LVL CeraLashLift System is available to lash artists exclusively via nouveaulashes.com and nouveaubeauty.com. Get 10% off your first order at nouveaubeauty.com with the code HOUSE10.
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