Permanently good brows

As the demand for microblading is increasing, training expert and founder of PhiAcademy London, Dovile Žilinskaitė, reveals all about their education academy for brand new brow artists and how it may be the perfect start to your career.

Microblading is booming today – tell us little bit more

When I started 5 years ago in London with microblading trainings we had to explain what type of semi-permanent make up it is. Microblading replaced the old fashion harsh tattooed make up effect to something that appears realistic and natural. Opulent, over shaped, dramatic eyebrows turn in to, with the help of microblading, soft, natural, hyper realistic brows for every day wear. 

Why did you decide to open the academy in London? 

Opening an academy was much needed – as a point of gathering for all artists. We wanted a centre which could provide training in an appropriate environment and to a high standard of education with international certification offering various career possibilities. 

What is your experience as a lecturer in permanent make up/microblading?

I am a certified Grand Master with the highest qualification to teach, accredited and recognised in beauty/aesthetics industry. My background is in law, so I see myself as a good example to our students that with dedication, perseverance and believing in themselves it is possible to achieve everything they want to. It is also vital to point out that previous experience is not necessary. As a teacher, my vision is to deliver the best experience to my students and I strongly believe that quality is imperative and that every day is a learning day. Personally, I have dedicated lots of time to my studies – travelling the world from Serbia to Moscow, St. Petersburg and New York, to be able to offer my students a large spectrum of knowledge. 

Among so many training centres, why should your future students choose you? 

Our logo today is recognised as a sign of prestige worldwide, and our artists are some of the best paid in the world. Our centres encourage students to get a foot in the door on their journey of opening a business by helping them with opportunities to work in beauty salons. We also spend a lot of our time focusing on our marketing scheme and ways in how we can support our students. 

If someone is interested, how they can find you and your academy? 

We are specialising in permanent make up, but our academy offers more courses related to beauty, like lash lift, lash extensions, micro-needling and many more. Phi is not a company; it is a brand that covers all fields in beauty industry. PhiAcademy is located in London, Wandsworth, 7 Knightley Walk, SW18 1HB. www.phi-academy.com/