Prestige nail market soars with fashion brands driving sales to exceed £10m

prestige nails

 David Koma Minx by Marian Newman photo by Becky Maynes

The prestige nail polish market has seen a surge of late that is largely attributed to the influence of fashion brands, according to global information company, the NPD Group Inc.

Sales of prestige nail polishes accounted for £10.1 million in 2013, showing a rise of 1.4 per cent on the previous year.

Fashion brands releasing seasonal colour collections have led nail polishes to rise to take credit for 1.9 per cent of the prestige make-up market, with best-selling brands for 2013 including Chanel, Christian Dior, Estee Lauder, Nails Inc., and OPI.

June Jensen, director for The NPD Group Beauty UK, says: “Prestige nail brands have raised the bar for trend-led high-fashion nail polish in the last five years. Brands consistently launch innovative colour collections that drive demand across the UK, whilst other top performing brands are renowned for high profile collaborations with celebrities and movie franchises. The continued growth of this sector demonstrates the importance of nail polish to the prestige beauty market.”