Redefine Blonde Haircare With the NEW BLONDME Care Range From Schwarzkopf Professional

Answering the needs of hairdressers and end consumers alike, the new BLONDME Care range offers a revamped portfolio, featuring the cutting-edge BONDFINITY Technology for permanent hair repair. With vegan*, PETA-certified formulas catering to all blonde hair types, plus luxurious new ingredients, textures and delicate fragrances, all blondes can elevate their haircare routine with BLONDME and experience deeply repaired and strengthened hair that’s up to 20 times stronger after just one use**.

*free from animal derived ingredients.

**vs. untreated hair. When used in combination with the Bondfinity Deep Repair Mask.

BONDFINITY and BOND REPAIR Technology

Two new innovative technologies are integrated into the BLONDME Care portfolio: BONDFINITY Technology and BOND REPAIR Technology.

BONDFINITY Technology creates covalent bonds in the inner hair fibre for permanent repair. Covalent bonds build the essence of healthy blonde hair by locking in the hair’s own keratin – even after bleaching – rebuilding and preserving the hair’s structural integrity for up to 20 times stronger hair*.

*vs. untreated hair. When used in combination with the Bondfinity Deep Repair Mask.

BOND REPAIR Technology creates a sophisticated network of two types of bonds—hydrogen and ionic bonds—working together to promote a robust, yet flexible hair structure.

The Portfolio

The BLONDME Care range includes:

• BLONDME Blonde Essentials Bondfinity – offering permanent hair repair thanks to integrated BONDFINITY Technology, for a stronger, more resilient blonde.
• BLONDME Blonde Essentials Bond Repair – the perfect everyday products to keep blonde hair strong and healthy looking, featuring BOND REPAIR technology.
• BLONDME Purple Toning Bond Repair – to remove unwanted yellow undertones and brassiness in blonde hair, instantly creating a visually brighter Featuring BOND REPAIR Technology.

BLONDME Blonde Essentials Bondfinity products at a glance:

• BLONDME Bondfinity Deep Repair Mask:

A repair treatment that prevents breakage and keratin loss, for 20 times stronger hair after just one use*.

*vs. untreated hair

•  BLONDME Bondfinity Deep Repair Oil:

Gives beautiful shine while preventing breakage and keratin loss, with 24-hour frizz control and up to 230°C heat protection.

BLONDME Blonde Essentials Bond Repair products at a glance:

• BLONDME Bond Repair Nourishing Shampoo:

Cares for and gently cleanses hair, leaving it feeling moisturised.

• BLONDME Bond Repair Brightening Shampoo:

Repairs, cleanses and visually brightens blonde hair.

• BLONDME Bond Repair Nourishing Conditioner:

Nourished and instantly detangles

• BLONDME Bond Repair Sealing Balm:

Seals split ends and provides 24-hour frizz control, protects from heat up to 230°C.

• BLONDME Bond Repair Nourishing Mask:

Intensively nourishes and moisturises, for hair that’s 15 times stronger after just one use*.

*vs. untreated hair

BLONDME Purple Toning Bond Repair products at a glance:

• BLONDME Bond Repair Purple Shampoo:

A pigmented shampoo that gently cleanses and removes brassiness.

• BLONDME Bond Repair Purple Conditioner:

A pigmented conditioner that instantly detangles, smooths and neutralises yellow undertones.

• BLONDME Bond Repair Purple Mask:

A pigmented mask that neutralises yellow undertones, gives a silky hair feel, and repairs the inner hair structure without overburdening.

• BLONDME Bond Repair Purple Spray Conditioner:

A neutralising leave-in conditioner that instantly detangles and removes brassy undertones.

These reparative technologies are complemented by lightweight polymers that create a shield that mimics the lotus leaf effect. This actively protects the hair cuticle from external aggressors (such as pollutants) that can make blonde hair appear dull and lifeless.

With new packaging featuring a sleek, minimalist design and intuitive colour-coding, the BLONDME Care portfolio has true shelf appeal, with products that look and feel as good as they perform.

The new streamlined portfolio addresses the primary concerns of blonde hair – nourishment, repair and neutralisation – while enabling premium in-salon services and indulgent at-home rituals.

New Caring Ingredients

Additional luxurious ingredients are also introduced to the revamped BLONDME Care range, providing extra benefits to care for and beautify blonde hair:

• Almond Oil – a lightweight, nutrient-rich oil that softens, smooths and hydrates all hair Can be found in all BLONDME Care products*.

*excluding Purple Spray Conditioner and Purple Toning Drops ICE

• Cornflower – naturally restores radiance and shine and has brightening Can be found in all BLONDME Purple Toning* products.

*excluding Purple Toning Drops ICE

• White Tea – known for its antioxidant properties and soothing Can be found in all BLONDME Blonde Essentials products.

Become the Authority in Blonde with BLONDME Care

The new BLONDME Care portfolio empowers hairdressers to become the Authority in Blonde, offering indulgent post-lightening repair services and complementary at-home care routines their clients can use to keep their blonde hair looking and feeling its best. Whether hair is fine, coarse, or somewhere in between, the deeply nourishing and non-overburdening formulas are suitable for all blonde hair types, creating a holistic portfolio that answers every blonde haircare need, both in the salon and at home.

Keep up with BLONDME Care and the latest news, product updates and inspiration by following @schwarzkopfpro on Instagram.