Say Hello to Curl Curl

This month we spotlight Curl Curl, the latest curl friendly range from O&M and discuss how this curl-loving range enhances natural textures.

SAY HELLO TO CURL CURL

Introducing the newest range from O&M – the pioneers of clean, kind haircare. Meet Curl Curl, the brand-new line designed to care for your waves, curls, and coils. It defines, hydrates, and enhances  natural textures. This is curl confidence, bottled.

Luxuriously packaged, each product in the range features a Free From Five formulation – free from sulphates, parabens, propylene glycol, MIT, and triclosan.

Certified by PETA (People for the Ethical Treatment of Animals) as Cruelty Free, O&M products combine high-performing natural ingredients and are trusted by top salons and boutique retailers around the globe.

Explore the Range:

CURL CURL SHAMPOO
Cleanse, don’t strip. This curl-loving cleanser is packed with hydrating avocado oil and chia + flaxseed to gently purify without disrupting your natural curl pattern. It leaves curls soft, springy, and ready to soak up the good stuff. No dryness, no drama — just great curls.
Best for: Cleansing and defining natural curls while boosting hydration and softness.

CURL CURL CONDITIONER
Moisture with movement. Designed to deeply hydrate without weighing curls down, this nourishing conditioner smooths frizz, detangles with ease, and restores bounce.
Infused with plant-based oils and glycerin, it leaves every twist and turn feeling stronger, softer, and more defined.
Best for: Deeply nourishing and enhancing curl definition while restoring hydration and shine.

CURL CURL CREAM
Your curl’s daily dose of moisture. A rich, curl-quenching cream that melts into textured hair to define, hydrate, and soften without heaviness. It’s the perfect prep step for frizz control and all-day bounce — with clean ingredients and maximum definition.
Best for: Shaping curls with soft hold, hydration, and frizz control.

CURL CURL GEL
Hold that still moves. This lightweight styling gel gives curls smoothness, shape, and hold. Powered by chia and flaxseed for flexible control, it keeps coils, waves, and ringlets in rhythm while fighting frizz and humidity. Think sculpted, not stiff.
Best for: Holding curl shape and moisture while preventing frizz.

CURL CURL SPRAY
Wake up your waves. This moisture-reviving mist refreshes second (or third) day curls without the need to rewash. Hydrating, reactivating, and softly scented with clean citrus, this spray brings curls back to life — springy, shiny, and full of volume.
Best for: Refreshing and reshaping curls while controlling frizz.

O&M is built on three values: Clean, Kind, Original.

WE ARE CLEAN

We were the original pioneers of ammonia, PPD, and resorcinol-free hair colour. It’s in our DNA. We believe hair colour is a health choice, and our community trusts us to think carefully about hair wellness.

Our haircare is made in Australia, in our own solar-powered factory in Sydney. It’s free from phthalates, sulphates, parabens, ammonia, propylene glycol, MIT, and triclosan. We use native Australian ingredients and high-performing naturals.

WE ARE KIND

We’re committed to making a positive impact in the haircare world. Our sustainability journey is ongoing and holistic. We care not only about what goes down the drain in salons and homes, but also about how we package and recycle.

All of our Australian haircare and styling products are packaged in post-consumer recycled plastic (PCR). We developed the first recycled aluminium hair colour tube, and use FSC-approved paper for all our packaging.

Our products are kind to hair. We are transparent, honest, socially and environmentally aware — kind to our clients and our industry. We are vegan and PETA-approved, and we contribute a portion of our turnover to the Australian Made foundation — look for the symbol on our packaging.

WE ARE ORIGINAL

O&M is a female-founded, entrepreneurial brand.

We used to say we were a band of rule-breakers. But we’ve come to realise we’re not breaking the rules — we’ve just been making our own all along.

We challenge artificial norms in haircare and the industry as a whole. We attract like-minded people who want to be part of a community that does things differently and believes anything is possible.

Want to know more or become a stockist?

Contact exclusive UK distributors, Salon Business Solutions Ltd.
🌐 www.sbs-hair.com
📞 0330 3206000
📧 info@sbs-hair.com