Sean Hanna takes Advanced Marketing course to Scotland’s top salon owners
Sean Hanna, Managing Director of seanhanna salons based in London, Cambridge and Bristol, recently teamed up with L’Oreal Professionel and spent the day with a selected group of top Scottish salon owners for an intense Advanced Marketing course.
The one day workshop was designed by marketing expert Hanna to share how new technologies are dramatically increasing marketing effectiveness. Hanna delivered advice and practical skills for connecting and interacting with clients, such as putting together complete campaigns, setting up Google advertising and insights into how advertising on Facebook is changing the marketing landscape.
Hanna said “We may love or hate how technology is now driving business into salons – but either way, it is what it is and we can’t change it – this is been driven by clients and not business owners. We need either to get on board, or stand by and become observers while our competitors grab the spoils! It takes effort to stay on top of what’s happening, but it’s exciting and fun and what is most important is that the results speak for themselves.”