Taking a stand…

Natulique continues major investment in vegan product development.

One year after initiating the collaboration with the Vegan Society, NATULIQUE has launched its 10th certified vegan product, with the Danish beauty brand announcing the introduction of two additional innovative vegan products on the World Beauty Forum in Paris, just before this year’s World Vegan Day on November 1st.

As the world’s first manufacturer of organic and natural based hair colour, NATULIQUE has always taken a strong stand against animal testing in the conventional beauty industry.

“This is an area where we need people and consumers to fight. At NATULIQUE we’re aiming to lead the way in this direction,” states NATULIQUE Co-founder Mette Lykkegaard. “Never standing still, we want to be more than just cruelty-free. We want to take a stand for animal welfare and support our vegan clients and their vegan clients. That is why we will continue to invest into the development of our vegan product range.”

The first big step was the certification of six hair care and styling products in 2017. The certification by the Vegan Society assures the professional hairdresser that no animal testing or animal ingredients is involved in the manufacturing of the labelled products. The registration of each product is renewed annually.

NATULIQUE is rooted in Denmark and was the world’s first manufacturer of natural and organic based hair colour, care, and styling. All hair care products follow the NATULIQUE ethics, which demands it to be close to 100% plant based with as many certified organic ingredients as possible – beneficial for both hair, health, and the environment.

At NATULIQUE we work from a simple vision that demands the safest and cleanest possible ingredients to ensure the safest products within the professional hair care industry, with less chemicals and better functionality.

The NATULIQUE products are distributed all over world. To find your nearest distributor, please contact info@NATULIQUE.com

10 certified vegan products in 2018

This year NATULIQUE’s vegan product range has already been extended with four new certified vegan hair care and styling products. Next to hair washes and conditioners, the brand now offers a certified vegan Hair Mask, Ocean Spray, Hair Mist, and Scalp and Skin Therapy.

Vegan Innovation in the Hair Colouring System

Before the World Vegan Day 2018, NATULIQUE has a surprise in store that will particularly delight their vegan customers. During the World Beauty Forum in Paris in September, the company introduces seven new vegan products, one of which will be a ground-breaking innovation in the brand’s professional hair colouring system.