The Mane Event

Founded over 30 years ago and available in over 60 countries, we hear from Great Lengths to learn how to embrace the transformative power of hair extensions to prioritise client well-being.

In an industry where beauty and confidence intertwine, Great Lengths is taking a pioneering stance on client wellbeing by championing the transformative power of hair extensions. Founded in Rome, Italy, in 1992, Great Lengths has become synonymous with unparalleled quality and innovation, making them a global leader in the hair extension industry.

At the heart of Great Lengths’ success is their unwavering commitment to quality, exemplified by major scientific inventions such as the introduction of the first ultrasonic machine. The journey begins in India, where Great Lengths ethically and responsibly sources their hair, ensuring traceability throughout the entire process. “It signifies our commitment to constant growth and change, aligning ourselves with a global network of companies dedicated to manufacturing products through a sustainable business model,” says Joscelin McCourt, CEO of HB Collective, home of Great Lengths.

Made from premium 100% human hair, Great Lengths hair extensions are the perfect solution for building confidence by achieving the hair of your clients’ dreams, whether it’s with length, volume, or colour. Customised and with the choice of two premium application methods, GL Pre-Bonded extensions or GL Tapes, and a range of over 90 colours, including Natural, Rooted, Piano, or the Fashion Colour range, there really is something for everyone!

Beverley Rosser, owner of Great Lengths Elite Salon, Rosser Hairdressing in Liverpool, shared, “I understand the importance of well-being and self-care in today’s world. Whether it’s addressing hair thinning or creating a more voluminous look, I can skilfully place eyelash fine strands in areas that clients never thought possible, particularly focusing on the front areas commonly affected by hair loss.” Recognising that a visit to the salon transcends more than just a new look, Rosser acknowledges its therapeutic potential. Great Lengths stylists comprehend the profound impact of a haircut or extension application on mental wellbeing.

What sets Great Lengths apart is not just their commitment to quality but also their dedication to social responsibility. As champions of ethical and superior-quality hair, Great Lengths proudly collaborates with the Little Princess Trust, a children’s charity. This partnership enables extension wearers to make a difference by donating used Great Lengths hair, which is then transformed into wigs, restoring the confidence of young people facing hair loss due to cancer treatment or other conditions.

Great Lengths UK and Ireland have supported the Little Princess Trust for nine years, with hair donations from celebrities like Luba Mushtuk, Dianne Buswell, and Hofit Golan. The exclusivity of this partnership underscores Great Lengths’ premium quality and ethical practices, making it the only hair extension brand accepted by the Little Princess Trust.

Joscelin McCourt shared, “Great Lengths is proud to be associated with the Little Princess Trust. Our commitment to ethicality and hair quality ensures that only Great Lengths hair extensions are accepted by the charity, due to being 100% natural hair, and it’s our way of giving back and making a positive impact on the lives of children and young people.”

As salons incorporate Great Lengths hair extensions into their offerings, they prioritise client wellbeing and embrace the brand’s ethos of quality, innovation, and social responsibility. By providing comprehensive training and support to stylists, Great Lengths ensures that every client receives not only premium-quality extensions but also expert care and attention to detail.

Additionally, Great Lengths recognises the importance of ongoing research and development to meet evolving client needs and industry standards. Through collaborations with scientists, hair experts, and trendsetters, Great Lengths stays ahead of the curve, introducing cutting-edge techniques and products that redefine beauty standards.

Great lengths have always championed hair extensions as the ideal way to bring out natural beauty, regardless of age. A few carefully placed Great Lengths hair extensions through the sides of the hair can add subtle volume to hair that is thinning. If your client’s hair has become broken and brittle from colouring or heated appliances, Great Lengths extensions can help disguise any damage and give them renewed confidence.

Joscelin McCourt, CEO of Great Lengths, shared, “Extensions are about showcasing the best version of you. Some of the most loyal wearers of Great Lengths hair extensions don’t always fit the stereotypes of “extension wearers,” and it’s something that the brand is immensely proud of! We are here to build our clients’ confidence and create a voice for all!”
With a focus on quality, innovation, and social impact, Great Lengths continues to inspire confidence and empower individuals to embrace their unique beauty, one extension at a time.

Interested in becoming a Great Lengths certified stylist? Please email sales@greatlengthshair.co.uk or call +44 (0) 113 278 1292.

@greatlengthsuk