The Only Way Is Up
This month we hear from Elle Foreman as our rising star. Co-owner of Tribe Salon in Clapham Common, she discusses consultation being at the heart of every appointment, viewing hairdressing as an art form and her first-ever collection, Genesis, and the inspiration behind it.
What ignited your passion for hair?
My journey in hairdressing began as a salon co-ordinator within my family business. Watching our team transform their clients, I found myself wondering what I might create if I were behind the chair. That curiosity sparked a real passion in me. When my brother suggested learning how to do a haircut, I was immediately hooked. From that moment, I’ve been completely obsessed with the craft.
How did you find your style, and what are your tips for other specialists trying to stand out?
Early on, I spent a lot of time attempting to replicate others’ work, but it never felt right, and I couldn’t reach their level regardless of how hard I tried. I realised that developing a unique style requires knowing yourself and having confidence in your own taste. Nobody else has your life experiences, and it’s sharing what resonates with you that truly sets you apart. I often find inspiration outside of hairdressing, whether it’s art, history, music, fashion or photography. These influences help me build a broader bank of references and create from an expanded perspective.
What would you describe your speciality as, and how did this define your target audience?
I’m fortunate to have a broad range of experiences in my career so far. Starting at Sassoon Academy, I developed a structured, technical approach to hairdressing, grounded in precision. As I’ve progressed, I’ve blended this foundation with a more organic and fluid approach, allowing me to create looks that are refined, yet effortless. This unique mix has attracted a diverse clientele, with people who appreciate a combination of boldness and softness in their style.
What has been the most valuable lesson you’ve learnt being part of the 2024 FAME team?
I now see hairdressing as an art form. My mentor, Sally Brooks, has taught me to notice beauty in ways I never thought possible, deepening my creative process and sharpening my eye for detail. I’ve learned the importance of preparation, allowing enough time for ideas to fully evolve. I’ve also realised that, to keep improving, you need to surround yourself with passionate people who excel in their craft. I feel incredibly fortunate to have experienced so much with my team, each of them shaping and inspiring me in their own way.
How do you make sure your treatments stand out from competitors?
The consultation is the most important part of the service, as it sets the tone for building a strong, trusting relationship with my clients. It’s my opportunity to listen and ensure they feel understood. I want to know their likes, dislikes, challenges and aspirations. To find suitability, I’ll consider not only their physical features, but also their lifestyle and personality. I tend not to follow trends; my focus is on each client’s individuality. I encourage my clients to evolve their style, often in subtle ways, keeping their look current, yet tailored to them.
Congratulations on being a finalist for Newcomer of the Year! What was the inspiration behind your first-ever collection—Genesis?
Thank you! Genesis represents a new beginning for me, both personally and creatively. Hairdressing became a form of therapy at a time when I needed it most, and this collection reflects that experience. I wanted to celebrate the craft of hairdressing by blending traditional techniques with a minimalist aesthetic, bringing together hard and soft textures and giving wearable styles an elevated twist. It embodies my passion for challenging conventions, exploring new ideas, and pushing my technical skills to meet my artistic vision.
What are your goals for the future, and how do you plan on achieving them?
My dream is to one day win British Hairdresser of the Year, but, until then, I want to keep pushing the limits of my creativity, collaborating with artists who bring new perspectives, both in hairdressing and beyond. Through Tribe Salons, my aim is to build a team of stylists who are as passionate about the industry as I am, mentoring the next generation and creating a lasting impact with people who want to drive meaningful change and ensure our craft is respected.
