Think pink!

Pinkfishes was created by Tina and Annie in 2017, and the friends have built up an eyelash brand that is going from strength to strength.

The Salon Magazine catches up with Annie and Tina to find out more about the company, their products, and their plans for the future.

What made you go into business together?

Tina: Our shared love and passion for everything beauty inspired us to form pinkfishes.com. Our journey from the very beginning, from sourcing, branding and marketing our products, has brought us both so much pleasure and sealed an already amazing friendship.

Annie: We both had already worked together  for seven years previously in a beautiful beauty salon in Essex, so we already knew each other’s work ethic. We hoped that together our knowledge and understanding of beauty and people would be a solid combination to take forward to pinkfishes.com and create an environment where each day brings something new, but most of all makes us both smile!

Why did you specialise in eyelashes?

Tina: The salon that we worked in was offering various eyelash treatments, and over time we expanded the variety of eyelash enhancements and introduced the salon to different application methods of Russian volume lashes.

Annie: These new treatments were an instant success and we tried and tested many brands over the years, always striving to find the best, fluffiest, lashes to give our clients the most natural appearance on the market. We loved the amazing transformation that eyelashes can make to your appearance so the decision was made to specialise in lashes.

Your Instagram followers are growing; how important is social media to you?

Annie: We started our Instagram account, @pinkfisheslashco, back in October 2017, a month before pinkfishes.com was launched, and to date we have just over 7,000 followers!

Tina: We have a dedicated member of our team who comments on all the posts that technicians send to us using our products.  We share as many posts as we can – firstly, as we really appreciate how much work and pure talent goes into their finished looks, and secondly to give our instragram followers as much exposure as possible for their already successful businesses. This is definitely one of our highlights for our pinkfishes team as we get to see so many amazing photos from across the UK.

You recently exhibited at Olympia Beauty – how exciting was that?

Tina: Olympia was a huge success.

Annie: We exhibited for the first time at Olympia Beauty this year. What an amazing show to be part of, the atmosphere in the show was incredible and our stand was buzzing with lovely people all weekend. James served candy floss all day (he was a great hit!), and our stilt walker outside was constantly being asked to have her picture taken.

We met some fabulous people, and have already booked our stand for next year. The planning has already started looking at new exciting ideas for the show.

How do you see the business progressing further?

Annie: We are constantly trying to accommodate our customers’ requests, and have just recently launched our new U Curl for volume lashes. We are also in the process of launching our new range of CC curls and flat lashes which will be available later on this year. This is due to some positive feedback from Olympia, and seem in high demand with therapists.

We also now stock Pink Refine (lash shampoo) and Pink Elixir (Retention Maximiser). The Pink Elixir is an amazing product which helps the lashes stay in place for longer, the glue to cure instantly, and it helps to remove any fumes from the eye area.

Tina: Here at pinkfishes.com we are already set for an amazing summer 2019 – next year we will also be exhibiting at Birmingham and Manchester, which is so exciting to be part of!

To find out more visit pinkfishes.com or follow on twitter.com/pinkfisheslash, instagram.com/pinkfisheslashco, and facebook.com/pinkfisheslashco/