Thirst for organic hair and beauty products rises for the first time since start of recession

ORGANIC BEAUTY

The Soil Association has released its annual Organic Market Report revealing an overall growth of 2.8 per cent for the organic sector in 2013, which is the first time it has grown since 2008.

The organic health and beauty sector saw an even larger increase of 17 per cent, with sales of organic cosmetic and health products totalling £37.2 million last year. Furthermore, the Soil Association’s research showed that around one in 20 consumers who regularly buy organic are planning to buy more organic cosmetics in the next 12 months.

The Organic Market Report also disclosed that brands carrying the Soil Association logo showed growth of more than five per cent, with the number of Soil Association symbol holders in the health and beauty sector growing by 12.5 per cent to 135 brands.

Claire Edmunds, founder of organic skincare company Lulu and Boo, comments: “People know that the Soil Association is a trustworthy organisation and that when you see the logo, the products will be good.”

Rob Sexton, CEO of Soil Association Certification, adds: “The message to retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.”

POST A COMMENT