This is Boardwalk Empire
Everyday life isn’t always full of sunshine and rainbows, so Directions Hair Colour are helping to paint the backdrop of the dull grey skies with their show-stopping colour. Their latest short film is set on the iconic Southend-on-Sea boardwalk – the longest pleasure pier in the whole world.
And this is a super special one for them because Southend in Essex is where it all started for Directions over 40 years ago, and where they continue to create 46 stunning shades for our amazing customers all over the world!
“This is our home by the sea, and there’s no better way to celebrate it than by launching this film.”
A place full of life, creativity, diversity and a huge sense of belonging – no matter who you are.
Watch it now on Salon TV or shop:
Meet our cast
Lauren
Shop Lauren’s look:
Bright Daffodil
Sunflower
Spring Green
Turquoise
Cerise
Carnation Pink
Fluorescent Orange
Flamingo Pink
Apple Green
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Jack
Shop Jack’s look:
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Sam
Shop Sam’s look:
Stormy Grey
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Hollie
Shop Hollie’s look:
Deep Purple
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Sophie
Shop Sophie’s look:
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Wendy
Shop Wendy’s look:
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Sally
Shop Sally’s look:
Fluoro Orange
Poppy Red
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Cinsy
Shop Cinsy’s look:
Violet
Carnation Pink
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Natasha
Shop Natasha’s look:
Tangerine
Apricot
“Another incredible shoot ticked off the list! Thanks again to all our beautiful models and ambassadors.”
Now…where should they shoot next?
